Hyperice

Hyperice

Hyperice is best known as the maker of Hypervolt massage guns and Normatec dynamic air compression systems, sold direct-to-consumer and through retailers. The company's family office supports expansion across recovery therapy categories — percussion, compression, contrast, heat, and vibration — and has deepened its relationship with Nike through co-branded wearables like the Hyperboot. The family office invests across product development, manufacturing, and distribution channels. Hyperice targets three therapy modalities: percussion for deep muscle release, air compression for circulation and fatigue flush, and contrast (alternating hot and cold). Products range from the portable Normatec Go to the full-body Normatec 3 system. The company sells directly, through Best Buy, and uses FSA/HSA eligibility. In 2025 it launched the Hypervolt 3 Pro and Hyperboot by Nike × Hyperice, a wearable heat-and-compression boot. Geographically, Hyperice operates in the United States and distributes internationally via its website. Named portfolio companies and deals: Hyperice itself. The family office employs an undisclosed number of professionals. Additional offices are located in Irvine, California, and Washington, DC. In May 2025, Hyperice introduced the Hypervolt 3 line, its most powerful consumer percussion device (Altss estimate). The firm does not publicly disclose team size or deployment figures. No philanthropic or adjacent vehicles were identified. Hyperice operates as an operating-company family office — the investment entity is embedded within the branded consumer business. This structure gives it direct control over product development, supply chain, and retail strategy, rather than deploying capital via external funds. No succession or governance details are public.