Imaginary Ventures

Co-founders Natalie Massenet and Nick Brown lead the firm as managing partners. Massenet brings operational credibility from building Net-a-Porter into a global luxury e-commerce business, while Brown's background includes venture investing at 14W, where he originally backed Net-a-Porter. Day-to-day investment decisions are made jointly, with the partnership structure allowing both principals to weigh in on every new commitment.

The firm accesses opportunities through a tight nexus of luxury-fashion and consumer-brand founders, many of whom are personal contacts of Massenet from her Net-a-Porter days. Anchor LP Tom Chapman of MatchesFashion extends that network further into European luxury retail. Imaginary rarely competes in broad auction processes, instead receiving early looks at brands emerging from the creative and direct-to-consumer ecosystems where its founders have lifetime relationships.

Natalie Massenet founded Net-a-Porter in 2000 and led it until 2015, including through its acquisition by Richemont. Nick Brown was an early-stage investor in the company while at 14W Venture Partners. Separately, Tom Chapman, the anchor limited partner, co-founded MatchesFashion. These companies are historical affiliations, not active portfolio positions of the fund, though the relationships continue to inform Imaginary's deal sourcing and brand-advisory capabilities.