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Immortals
Immortals is an esports organization and family office based in Los Angeles, operating teams in League of Legends and Valorant.
Immortals
Immortals was founded in 2017 as an esports organization, establishing teams in major competitive gaming leagues such as the League of Legends Championship Series (LCS) and the Valorant Champions Tour. Its founding wealth origin remains undisclosed, but the firm operates under a family office structure based in Venice, Santa Monica, and Los Angeles. The firm allocates capital primarily toward player contracts, coaching staff, and operational infrastructure for its esports teams. It also invests in content creation, brand partnerships, and merchandise sales, generating revenue through sponsorship deals and League of Legends league revenue sharing. Immortals fields rosters across multiple titles, including League of Legends, Valorant, and formerly Overwatch (as Los Angeles Valiant). Geographic focus is North America, with team facilities and operations based in Los Angeles. The organization competes in the LCS, a franchise league that includes teams like Cloud9, TSM, and 100 Thieves. No recent operational events have been publicly reported as of mid-2026. The firm employs a lean operational team, though exact headcount is not disclosed. Immortals distinguishes itself from traditional family offices by operating an esports franchise as its primary investment vehicle, blending sports team management with media and entertainment asset management. Its structure mixes direct team operations with sponsorship and media rights monetization, resembling a hybrid of a competitive gaming organization and a brand-building enterprise.
General information
Firm type
Single Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Los Angeles
Corporate office
Los Angeles, CA, United States
Sector focus
Frequently asked questions
How does Immortals generate revenue?
Immortals generates revenue primarily through team operations—including prize earnings from tournaments—sponsorship deals, merchandise sales, and revenue sharing from the League of Legends Championship Series (LCS) franchise. The firm also produces content and media around its players and teams to drive brand engagement (public record).
What esports titles does Immortals field teams in?
As of 2026, Immortals fields teams in League of Legends (competing in the LCS) and Valorant (competing in the Valorant Champions Tour). The organization previously fielded an Overwatch team, Los Angeles Valiant, but that team was sold or disbanded.
Is Immortals structured as a traditional family office?
Immortals describes itself as a family office, but its operations are centered on esports team management rather than diversified asset allocation. This makes it distinct from typical multi-asset family offices, which often invest across private equity, real estate, or venture capital. Its capital is deployed primarily into players, coaching, and operational costs for competitive gaming.
Where is Immortals headquartered?
Immortals is headquartered in the Los Angeles area, specifically in Venice and Santa Monica, California, United States. Its team facilities and operational base are located there.
Does Immortals invest in companies or only manage its esports team?
There is no public evidence that Immortals invests in external companies. Its capital appears to be allocated internally to support its esports rosters, content production, and brand building. The firm operates as a single-purpose vehicle focused on competitive gaming and media.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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