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Imprint
Imprint builds modern co-branded credit cards, deposit accounts, and installment loans for iconic brands. The company offers a proprietary platform, Imprint...
Imprint
Imprint builds modern co-branded credit cards, deposit accounts, and installment loans for iconic brands. The company offers a proprietary platform, Imprint Core, that manages the full card lifecycle from underwriting to rewards. Imprint partners with brands like Shell, Rakuten, and Booking.com to create tailored financial products that drive user engagement and spend.
General information
Firm type
Asset Manager
Location
Region
North America
Country
United States
City
New York
Corporate office
Liberty Street, New York, NY, United States
Additional offices
San Francisco, CA · Bellevue, WA
Principals
Daragh Murphy
Founder & CEO
Livingston Miller
Chief Business Officer & General Counsel
Colin Groshong
Chief Capital Officer
Tyler Dibble
Chief Revenue Officer
Will Larson
Chief Technology Officer
Lalitha Rao
Chief Risk Officer
Taylor Lentz
Chief Product Officer
Sector focus
Frequently asked questions
Who runs investment decisions at Imprint?
Imprint is not structured as an investment firm; it is an operating financial-technology company. Capital allocation decisions are made by the executive leadership team, with Colin Groshong as Chief Capital Officer overseeing the firm's debt facilities and equity fundraising. The founder and CEO, Daragh Murphy, sets the strategic direction for deploying capital into product and partnership growth.
How does Imprint source its credit funding?
Imprint has built its lending capacity through institutional credit facilities rather than customer deposits. It closed a $300 million facility with Citibank, and in a subsequent expansion secured a $500 million facility with Mizuho, Truist, and HSBC. These warehouse lines fund the receivables generated by its co-branded card programs.
Does Imprint operate as a single family office or a venture firm?
Neither. Imprint is a venture-backed operating company that builds and operates co-branded financial products. Its equity funding comes from institutional venture investors including Thrive Capital, Kleiner Perkins, Ribbit Capital, and Khosla Ventures, but the firm itself is a product and technology company, not an investment vehicle.
What is Imprint's relationship with the brands it serves?
Imprint acts as the full-stack issuer and program manager for co-branded credit cards. Brands including Shell, Rakuten, Booking.com, and H-E-B partner with Imprint to design and launch customized card products. Imprint handles underwriting, compliance, transaction processing, and rewards management, while the brand leads marketing and customer acquisition.
How does Imprint's technology differ from a traditional bank issuer?
Imprint built its core processing platform — Imprint Core — from scratch rather than using a legacy third-party processor. The system integrates originations, ledgering, rewards, and fraud detection in a single codebase. The firm reports application-decision times three times faster than the industry average and maintains continuous engineering on-call availability.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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