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Inc & Co
Inc & Co was co-founded by Scott Dylan, Dave Antrobus, and Jack Mason in 2019, establishing a permanent-capital vehicle designed to acquire and operate...
Inc & Co
Inc & Co was co-founded by Scott Dylan, Dave Antrobus, and Jack Mason in 2019, establishing a permanent-capital vehicle designed to acquire and operate digital-first businesses. Rather than raising outside limited-partner commitments, the firm deploys its own balance sheet to buy majority stakes in companies where it can centralize shared services. The group has completed acquisitions across the UK, including professional services network Launched, digital agency Pixel Kicks, and furniture retailer Maker&Son (per TheBusinessDesk, 2022). The firm's strategy spans buyout and late-stage growth, targeting companies generating revenue and facing operational complexity rather than product-market-fit risk. Inc & Co typically acquires 100% of a target, integrates finance and marketing under a central team, and leaves former owners in charge of day-to-day operations. Portfolio companies include employee wellbeing platform Whoop, shared-mobility provider Beryl, and health-tech firm Evergreen Life. The group also operates in offline commerce, with the acquisition of high-end home-furnishings brand Maker&Son in 2022, reflecting a willingness to bridge digital and physical distribution (per TheBusinessDesk, 2022). July 2023: Inc & Co entered administration for the Maker&Son brand after a proposed sale collapsed, illustrating the operational risk inherent in its turnaround-heavy strategy (per The Guardian, July 2023). The group maintains offices in London and Leeds, and its founding team includes former agency operators who previously built and sold marketing and tech consultancies. Inc & Co does not operate as a fund with a fixed investment period, giving it latitude to hold assets indefinitely — a structure that avoids forced exits during market dislocations but also concentrates risk on its own permanent capital. Inc & Co's structural differentiator is its centralized-services model paired with a permanent-holding-company architecture. Unlike traditional private equity funds that operate blind pools with 10-year lifespans, Inc & Co uses its own capital with no external redemption pressure, allowing it to absorb distressed digital businesses and run them through a shared operational playbook. This blurring of holding company and operating business is uncommon in UK mid-market private equity, where most firms are structured as limited partnerships with external investors and fixed exit horizons.
General information
Firm type
Private Equity
Year founded
—
AUM
Undisclosed
Location
Region
Europe
Country
United Kingdom
City
London
Corporate office
London, United Kingdom
Principals
Jack Mason
Group CEO
Scott Dylan
Co-Founder
Dave Antrobus
Co-Founder & CTO
Sector focus
Frequently asked questions
Who runs investment decisions at Inc & Co?
Investment decisions are led by Group CEO Jack Mason alongside co-founders Scott Dylan and Dave Antrobus. The three operate as a partnership without an external investment committee, according to public record. Mason has primary dealmaking responsibility, while Antrobus oversees the centralized technology function shared across portfolio companies.
How does Inc & Co fund its acquisitions?
Inc & Co deploys its own permanent capital rather than raising discretionary funds from external limited partners. This means the firm does not operate under the 10-year liquidation timeline typical of closed-end private equity funds. The capital structure allows indefinite holding periods, though it also means the firm's risk is concentrated on its own balance sheet.
What does Inc & Co's operational playbook look like after an acquisition?
Post-acquisition, Inc & Co integrates acquired companies into a centralized shared-services layer covering finance, marketing, design, and technology. Former owners and management typically stay in operational roles, with the firm's stated goal being to remove administrative overhead so founders can focus on growth. This hub-and-spoke model is central to its turnaround strategy.
Which sectors does Inc & Co explicitly avoid?
Inc & Co has not publicly stated formal sector exclusions. However, its acquisition history skews toward digital services, consumer brands, health-tech, and mobility — asset-light operating businesses where centralized marketing and technology support creates measurable margin improvement. Heavy industrial and resource-extraction sectors do not appear in its public portfolio.
Is Inc & Co structured as a single-family office or does it operate more like a venture firm?
Inc & Co operates as a private equity holding company, not as a venture firm or single-family office. It takes majority or full ownership positions in revenue-generating businesses, with no disclosed connection to a single family's wealth. The permanent-capital structure and lack of external fundraising differentiate it from traditional private equity limited partnerships.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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