Inc & Co

Inc & Co

Inc & Co was co-founded by Scott Dylan, Dave Antrobus, and Jack Mason in 2019, establishing a permanent-capital vehicle designed to acquire and operate digital-first businesses. Rather than raising outside limited-partner commitments, the firm deploys its own balance sheet to buy majority stakes in companies where it can centralize shared services. The group has completed acquisitions across the UK, including professional services network Launched, digital agency Pixel Kicks, and furniture retailer Maker&Son (per TheBusinessDesk, 2022). The firm's strategy spans buyout and late-stage growth, targeting companies generating revenue and facing operational complexity rather than product-market-fit risk. Inc & Co typically acquires 100% of a target, integrates finance and marketing under a central team, and leaves former owners in charge of day-to-day operations. Portfolio companies include employee wellbeing platform Whoop, shared-mobility provider Beryl, and health-tech firm Evergreen Life. The group also operates in offline commerce, with the acquisition of high-end home-furnishings brand Maker&Son in 2022, reflecting a willingness to bridge digital and physical distribution (per TheBusinessDesk, 2022). July 2023: Inc & Co entered administration for the Maker&Son brand after a proposed sale collapsed, illustrating the operational risk inherent in its turnaround-heavy strategy (per The Guardian, July 2023). The group maintains offices in London and Leeds, and its founding team includes former agency operators who previously built and sold marketing and tech consultancies. Inc & Co does not operate as a fund with a fixed investment period, giving it latitude to hold assets indefinitely — a structure that avoids forced exits during market dislocations but also concentrates risk on its own permanent capital. Inc & Co's structural differentiator is its centralized-services model paired with a permanent-holding-company architecture. Unlike traditional private equity funds that operate blind pools with 10-year lifespans, Inc & Co uses its own capital with no external redemption pressure, allowing it to absorb distressed digital businesses and run them through a shared operational playbook. This blurring of holding company and operating business is uncommon in UK mid-market private equity, where most firms are structured as limited partnerships with external investors and fixed exit horizons.