Inception Health

Inception Health

Inception Health functions as the digital health catalyst for Froedtert ThedaCare Health, a Wisconsin-based integrated delivery system. Led by Brooke Crotty, the team of clinicians, engineers, and healthcare professionals identifies, builds, and scales technology solutions that link consumer needs with innovative products. The unit operates from a dual footprint in Milwaukee and New York. The group deploys capital and expertise across multiple asset classes and structures. Its work spans direct venture investing, strategic partnerships, and internal product development. Confirmed portfolio areas include digital therapeutics, artificial intelligence platforms, and patient identity solutions. The firm’s ‘Inception Intelligence’ arm focuses on AI research to support clinical decision-making, while ‘Inception Radar’ monitors emerging technologies for deployment within the health network and beyond. Notable innovations include Here Health, a digital-first care model powered by the Froedtert & Medical College of Wisconsin health network, and a suite of consulting and solution-delivery services that extend innovation across the system. Inception Health draws on a 30-person multidisciplinary team with expertise in software engineering, clinical informatics, product management, and design. Leadership includes Melek Somai as principal in digital health engineering, who also holds an Assistant Professor role at the Medical College of Wisconsin, and Anai Kothari as Artificial Intelligence Lead alongside a practicing surgical role. The group is governed by a board composed of senior Froedtert ThedaCare executives, including CEO Imran Andrabi as Board Chair. Its research agenda includes published work on augmenting large language models through vector embeddings and scaling care coordination via digital engagement. The firm’s structural differentiator is integration depth rather than fund size — Inception Health is hardwired into the clinical and operational fabric of a health system serving Wisconsin. Unlike a standalone venture shop, its mandate ties investment returns to measurable care delivery outcomes, creating a direct feedback loop between portfolio company performance and patient impact within a controlled network.