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Inc./Sales Boomerang
Inc./Sales Boomerang: John McMahon's family office investing in enterprise software, marketing tech, and AI-driven platforms.
Inc./Sales Boomerang
John McMahon, the founder behind Inc./Sales Boomerang, established the family office after a career in enterprise software. The wealth origin traces to the sale of a previous company, though specific details remain closely held. The firm deploys capital primarily into enterprise software and marketing technology, with a focus on AI/ML-driven customer retention and sales optimization platforms. Known investments cross stages from growth equity to early-stage venture, with a preference for companies that improve e-commerce conversion rates. Co-investment structures and direct deals are common (per public record). Inc./Sales Boomerang operates with a lean team, likely under ten professionals, and its investment activity centers on North America. No philanthropic structures or additional offices are publicly disclosed. Recent activity includes deploying capital into a Series B round for a marketing analytics platform in 2024 (per public record).
General information
Firm type
Single Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
United States
Corporate office
United States
Principals
John McMahon
Founder & CEO
Sector focus
Frequently asked questions
Who runs investment decisions at Inc./Sales Boomerang?
John McMahon, founder and CEO, leads investment decisions. The firm has a small team, typical of a single-family office, with decisions concentrated at the principal level (per public record).
What investment stages does Inc./Sales Boomerang typically target?
The firm targets growth equity and early-stage venture, focusing on companies in enterprise software and marketing technology. It participates in Series A through Series C rounds, often taking minority stakes (per public record).
How does Inc./Sales Boomerang source deal flow?
Deal flow comes from McMahon's network in enterprise software, co-investor relationships, and direct outreach to startups in marketing tech and e-commerce. The firm occasionally partners with venture firms on syndicated rounds (per public record).
Is Inc./Sales Boomerang structured as a single family office or does it operate more like a venture firm?
It is structured as a single family office, managing wealth for the McMahon family. It operates with a low-profile, long-term investment horizon, not as a traditional venture fund with external limited partners (per public record).
What sectors does Inc./Sales Boomerang explicitly avoid?
The firm avoids heavy industries, real estate, and energy. Its focus is exclusively on software and technology-enabled services, particularly those with recurring revenue models (per public record).
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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