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Private EquityExempt Reporting Adviser · CRD 338845Private Fund Adviser

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India Quotient

IndiaQuotient is an investment firm funding Indian startups. It invests at paper stage through pre-seed and seed, with equal conviction whether a company is...

Overview

IndiaQuotient is an investment firm funding Indian startups. It invests at paper stage through pre-seed and seed, with equal conviction whether a company is only a thought or already has customers, and prefers demos over decks. It backs founders solving for the real India across areas such as India and Global SaaS, B2B marketplaces, social/media, fintech, brands and consumer, and has been doing so for the last 14 years.

General information

Firm type

Private Equity

Year founded

2012

Location

Region

Asia

Country

India

City

Ahmedebad, Gujarat

Corporate office

Bengaluru, India

Principals

Anand Lunia

Founding Partner

Madhukar Sinha

Founding Partner

Sector focus

Consumer TechEnterprise SoftwareFinTechMedia & EntertainmentAgriTech & FoodTech

Frequently asked questions

Who runs investment decisions at India Quotient?

Anand Lunia and Madhukar Sinha serve as founding partners and lead investment decisions. Lunia brings operating experience to the partnership; Sinha contributes investment discipline. The firm operates with a lean central investment committee rather than a large partnership layer.

What stage does India Quotient target, and how is that different from other Indian VCs?

India Quotient targets pre-seed and seed — often backing founders before they have a launched product. When the firm started in 2012, most Indian venture firms wrote Series A checks; India Quotient committed exclusively to the earliest institutional entry point. It has not expanded into growth equity, keeping the stage mandate clean.

Which sectors does India Quotient invest in?

The firm focuses on Indian consumer internet, fintech, enterprise software, media, and agritech. It avoids deep-tech hardware and biotech. The portfolio reflects broad horizontal platform bets rather than narrow vertical SaaS or infrastructure plays.

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