Private EquityRIA · CRD 163648SEC-RegisteredPrivate Fund Adviser

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Indigo Partners

Indigo Partners is an SEC-registered investment adviser in Scottsdale, AZ, registered since 2015. The firm manages $1.7 billion in assets. It has 8 employees...

Indigo Partners

Indigo Partners is an SEC-registered investment adviser in Scottsdale, AZ, registered since 2015. The firm manages $1.7 billion in assets. It has 8 employees and 7 registered investment advisers.

General information

Firm type

Private Equity

Year founded

2002

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Phoenix

Corporate office

Phoenix, AZ, United States

Principals

William Franke

Managing Partner

Sector focus

Mobility & TransportationAirlines & Aviation

Frequently asked questions

Who runs investment decisions at Indigo Partners?

Bill Franke, the firm's Managing Partner and co-founder, leads all major investment decisions. Franke personally chairs the boards of Indigo's core portfolio airlines, imposing a centralized operational strategy across Frontier, Wizz Air, Volaris, and JetSMART. Investment committee decisions are tightly held; the firm does not publicly disclose other voting members.

How does Indigo Partners source its deals?

Indigo typically creates its own deal flow by identifying underpenetrated geographic markets for the ULCC model, then recruiting management teams and securing air operator certificates. The firm's 2022 launch of Canada Jetlines is a recent example of this greenfield-to-buyout approach. Unlike most private equity firms, Indigo rarely participates in broad auction processes.

Does Indigo invest outside of commercial aviation?

No. Indigo Partners' entire known portfolio consists of control stakes in low-cost and ultra-low-cost airlines. The firm has not diversified into cargo, business aviation, aerospace manufacturing, or adjacent transportation sectors. This concentration makes Indigo a pure-play exposure to global consumer air travel demand.

How does Indigo Partners create value in its portfolio companies?

The firm implements a standardized ULCC operating system: all-Airbus A320 family fleets to minimize maintenance and training costs, high-density seating configurations, unbundled ancillary revenue models, and aggressive direct-to-consumer distribution. These operational changes typically lead to significant reductions in unit costs, measured by cost per available seat mile excluding fuel.

What is Indigo's typical hold period for an airline investment?

Indigo has demonstrated patience, holding Wizz Air for over a decade before its 2015 London IPO and retaining a significant stake afterwards. The firm uses the public markets as a partial exit mechanism rather than a full divestiture. Typical private equity hold periods of 5-7 years are often extended due to the long-cycle nature of building airline route networks and brand recognition.

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