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Infogrid

Infogrid# is a technology sector company founded in 2005 in Serres, Greece. It offers IT services, including consulting, cloud-based solutions, e-commerce...

Infogrid

Infogrid# is a technology sector company founded in 2005 in Serres, Greece. It offers IT services, including consulting, cloud-based solutions, e-commerce development, data warehousing, ERP implementation, and corporate training. The company serves various sectors with a focus on technology and business services.

General information

Firm type

PropTech / IoT / Smart Building Solutions

Year founded

2018

Location

Region

Europe

Country

United Kingdom

City

London

Corporate office

London, United Kingdom

Principals

William Cowell de Gruchy

Chief Executive Officer

Sector focus

PropTechESG & SustainabilityEnterprise SoftwareAI/ML

Frequently asked questions

What does Infogrid actually sell—hardware, software, or both?

Infogrid sells an integrated system of proprietary IoT sensors bundled with a cloud-based analytics platform. Client contracts typically cover the sensor hardware, ongoing data transmission, and access to the AI-driven dashboard. This combined model locks clients into recurring SaaS relationships rather than one-off hardware sales, with typical use cases covering air quality monitoring, Legionella compliance automation, and HVAC performance optimization.

How does Infogrid source its clients, and who is its typical buyer?

Infogrid's go-to-market targets enterprise facilities management and operations leaders at organizations with large multi-site real estate footprints—typically firms with tens to thousands of locations. Its most visible disclosed client is JLL, the commercial real estate services firm. The company also works directly with FTSE 100 occupiers across office, retail, and industrial portfolios, prioritizing the UK and US markets.

What is the company's relationship with the Smart Building and ESG regulatory tailwinds?

Infogrid positions its platform as a direct answer to tightening environmental and health-compliance regulations in commercial buildings. Mandates such as the UK's Health and Safety Executive guidance on Legionella, broader EU taxonomy-driven ESG reporting, and US municipal building-performance standards create compliance needs that the company's automated monitoring directly addresses without adding human inspection costs.

How is Infogrid funded, and what is its governance structure?

Infogrid is a venture-backed private company, not a family office. Its most recent major funding was a $90 million Series B round in April 2023 led by Northzone and AO Proptech, with prior backing from SoftBank Vision Fund 2. CEO William Cowell de Gruchy is the co-founder and operational lead. The company is not publicly known to have a single controlling family shareholder.

What happened with Infogrid's reported layoffs, and how does that affect allocator diligence?

In late 2023, Infogrid reduced its workforce by roughly 25% in what public reporting described as a restructuring to right-size operations following a period of aggressive pandemic-era hiring. For allocators evaluating the PropTech sector, this signals a maturation from growth-at-all-costs toward unit-economic discipline—a pivot worth monitoring in any potential follow-on opportunity.

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