Infolinks Media

Infolinks Media

Founded in 2008, Infolinks Media originally emerged as a digital advertising platform specializing in in-text and intent-based ad units. The company was co-founded by Roni Shvartzman, who served as CEO, and built the business into a network serving hundreds of millions of monthly unique users globally. The ad-tech operation generated substantial cash flows and an immense dataset of real-time consumer intent signals, which later became the foundation for a second act as a proprietary trading firm. The firm's deployment strategy blends systematic market-making, high-frequency trading, and algorithmic digital-asset trading. Infolinks applies the low-latency infrastructure and real-time bidding technology originally architected for ad placement to liquid financial markets — a pattern of technology repurposing rarely seen outside the most sophisticated quant funds. The trading arm focuses on cryptocurrency and forex markets, where it deploys capital through market-making and arbitrage strategies. The geographic footprint reaches global liquidity venues across North America, Europe, and Asia. Team size and total deployment remain undisclosed, consistent with a privately held proprietary trading operation. The firm maintains its headquarters in Ridgewood, New Jersey. In August 2017, Infolinks sold its legacy ad-tech business and associated patent portfolio to an undisclosed buyer (per Calcalist, August 2017), which allowed the firm to concentrate entirely on its quantitative trading operations — a clean structural break that completed the transition from ad-tech operator to pure financial firm. Infolinks' structural differentiator is its origin path: it did not start as a hedge fund or trading firm recruiting from banks, but as an ad-tech company that repurposed real-time auction infrastructure into financial market-making. This gives the firm a fundamentally different engineering DNA — one built around sub-millisecond decision systems, vast consumer-trend data ingestion, and a cost-of-capital advantage derived from retained ad-tech profits rather than external LP commitments.