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InMarket Media
InMarket is a leader in real-time marketing and measurement. Our mission is to help marketers connect brands with customers, when & where it matters most.
Overview
InMarket is a leader in real-time marketing and measurement. Our mission is to help marketers connect brands with customers, when & where it matters most.
General information
Firm type
Asset Manager
Location
Region
North America
Country
United States
City
Culver City
Corporate office
Culver City, CA, United States
Principals
Todd Dipaola
Co-Founder & Executive Chairman
Mark Dipaola
Co-Founder
Todd Morris
Chief Executive Officer
Michael Della Penna
Chief Strategy Officer
Sector focus
Frequently asked questions
Who runs investment decisions at InMarket Media?
InMarket is an operating company, not a fund or family office, so it does not manage third-party capital. Strategic and capital-allocation decisions sit with CEO Todd Morris and the executive team, while founders Todd and Mark Dipaola guide board-level governance.
How does InMarket Media source its core data asset?
The firm collects first-party location signals from opted-in mobile devices and maps them against its own venue-polygon database. This direct-sourced data feeds the audience-construction, media-buying, and attribution systems without relying on syndicated third-party footfall panels.
Does InMarket Media participate in fund commitments or operate investment vehicles?
No. InMarket is structured as a technology-and-services operating company selling a SaaS and managed-media platform. There are no disclosed investment vehicles or pooled LP structures accepting external capital.
What is InMarket Media's privacy posture?
InMarket holds a board seat at the Network Advertising Initiative and states its framework is built on opted-in, anonymized data. Its marketing emphasizes a 'privacy-forward, consumer-first framework,' and the firm employs a dedicated Chief Legal & Privacy Officer.
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