InMarket Media

InMarket Media

Founded by brothers Todd and Mark Dipaola and now led by CEO Todd Morris, InMarket Media has spent more than 15 years constructing a closed-loop marketing platform. The firm originated with a focus on bridging digital advertising and physical retail visits, creating a proprietary data graph that maps consumer purchase journeys at scale. InMarket's deployment model fuses three connected capabilities: a scaled audience segment built on first-party location data, an AI-driven omnichannel activation layer that buys media programmatically, and a unified measurement system that reports incremental return on ad spend. The platform spans digital display, mobile, and connected television. Named clients from its case library include Bayer, which recorded a 1.6% sales lift alongside over $900,000 in incremental sales, and Danone's Silk brand, which achieved a 600% above-benchmark iROAS. Coverage concentrates on the United States, with campaigns executing across major programmatic exchanges and retail media networks. InMarket operates from Culver City, California, with a stated headcount of more than 300. Its leadership roster includes eight C-suite officers covering revenue, technology, client success, and legal functions, with the Dipaola brothers retaining board seats alongside independent directors Michelle Millstone-Shroff and Dave Zinman. The firm holds board membership with the Network Advertising Initiative, signaling a posture built around privacy-compliant, consented data use as its structural license to operate. The structural differentiator is InMarket's ownership of its own location-measurement pipeline. Rather than licensing third-party footfall panels, the firm ingests device-location signals directly, matches them to venue polygons, and uses that deterministic data set both to build targetable audiences and to close the loop on whether a served impression drove a store visit. This vertical integration of data supply, media buying, and attribution reporting — a stack that competitors typically assemble through partnerships — remains the core architectural distinction.