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InMoment
InMoment is a customer experience management platform based in South Jordan, Utah, competing with Qualtrics and Medallia via AI-powered feedback analytics.
InMoment
InMoment offers customer experience platforms and services. The company provides tools for collecting, integrating, and analyzing customer experience data, using AI to analyze structured and unstructured data sources. InMoment serves businesses aiming to improve customer experience programs, and was founded in 2002 in Salt Lake City, Utah; it was acquired by Press Ganey in May 2025.
General information
Firm type
Asset Manager
Year founded
2002
AUM
Undisclosed
Location
Region
North America
Country
United States
City
South Jordan
Corporate office
South Jordan, UT, United States
Frequently asked questions
Who runs investment decisions at InMoment?
InMoment is an enterprise software company, not an investment firm. Investment decisions are made by its board of directors, which includes representatives from venture capital investors such as JMI Equity and Cross Creek Advisors. The CEO is Andrew Joiner, who leads day-to-day operations (per the firm's leadership page).
How does InMoment source proprietary tech?
InMoment develops its AI models internally using its proprietary dataset of customer feedback signals. It also acquires complementary technologies, such as the 2023 purchase of SyncAdd for conversational AI (per TechCrunch, July 2023). The company does not source external investment opportunities.
Is InMoment structured as a family office?
No. InMoment is a venture-backed software-as-a-service company, registered as a corporation. It operates under a typical corporate governance structure with a board appointed by equity holders. No family office or wealth management function exists within the firm.
Does InMoment participate in fund commitments?
No. InMoment does not allocate capital to external investment funds. It is an operating company that sells software subscriptions and does not have an asset management or investment function.
What sectors does InMoment serve?
InMoment targets retail, hospitality, financial services, healthcare, and telecommunications — industries with high customer touchpoint volume. It does not invest in these sectors; it provides software to firms that operate in them.
Where does the underlying wealth come from?
InMoment's capital comes from venture capital and growth equity investors including JMI Equity and Cross Creek Advisors. The founders' personal wealth origins are not publicly detailed beyond their careers as software entrepreneurs.
What is InMoment's known posture on co-investments?
InMoment does not make co-investments. It is a software operating company with no investment partnership or deal-flow activity. Any co-investment activity would pertain to its venture backers, not the firm itself.
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