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InMotion Ventures
InMotion Ventures is Jaguar Land Rover's corporate VC arm, investing in mobility, electrification, and digital services from London.
InMotion Ventures
Jaguar Land Rover established InMotion Ventures in 2016 as a standalone venture operation based in London, with Sebastian Peck joining as Managing Director to build its investment capability. The unit was created to move JLR beyond the traditional automotive R&D timeline, giving the 94-year-old manufacturer an outward-facing window into electrification, connectivity, and shifting ownership models. Rather than functioning as a typical corporate development arm that acquires suppliers, InMotion was structured to take minority equity positions in early-stage and growth companies whose trajectories matter to the future of transportation. InMotion targets seed through late-stage venture, writing checks that have ranged from under $1 million into pre-revenue startups to larger follow-on rounds for growth-stage portfolio companies. The firm's mandate spans electrification and battery technology, autonomous systems, connected vehicle software, digital insurance, and mobility-as-a-service platforms. Publicly confirmed positions include Lyft, the ridesharing company that had JLR as a pre-IPO investor (per Reuters, 2018), and By Miles, the UK-based pay-per-mile insurer. The group has also backed Circulor, a blockchain supply-chain traceability startup, and rare-earth-free magnet developer Niron Magnetics — bets that directly intersect with JLR's manufacturing supply chain and electrification roadmap. Geographically, the portfolio concentrates on the UK, continental Europe, and North America, reflecting proximity to JLR's engineering hubs and key automotive technology clusters. InMotion operates through two channels: a direct-investment book and a venture-building arm, InMotion Studios, which incubates internal ideas and spins them out as independent companies when validated. The firm's portfolio has exceeded 25 active investments since inception, with exits that include the sale of mobility-data platform Car360 to Cox Automotive. In 2022, the firm backed Octopus Energy Generation's electric vehicle roaming fund, signaling an appetite to move beyond equity into energy-infrastructure vehicles when they complement JLR's electrification targets (per Sifted, 2022). The team maintains a lean footprint from London, with a remit that positions Peck as both a fiduciary for JLR's venture allocation and a bridge to the startup ecosystem that the parent company historically struggled to access. InMotion is structurally distinct from most corporate venture units because it operates with independent investment committee authority and a portfolio construction discipline that allows it to hold positions in eventual competitors to JLR's own Tier 1 suppliers. This tension — backing disruptors from inside a century-old industrial incumbent — defines the firm. Its Governance firewalls and separate legal entity status mean the startup portfolio is not treated as an extension of JLR's procurement organization, a deliberate choice that has allowed InMotion to co-invest alongside financial VCs who might otherwise avoid a captive corporate partner.
General information
Firm type
Venture Capital
Year founded
2016
AUM
Undisclosed
Location
Region
Europe
Country
United Kingdom
City
London
Corporate office
London, United Kingdom
Principals
Sebastian Peck
Managing Director
Sector focus
Frequently asked questions
Who makes investment decisions at InMotion Ventures?
Sebastian Peck leads the team as Managing Director and is the primary decision-maker on new and follow-on investments. The firm operates with its own investment committee, separate from Jaguar Land Rover's treasury or corporate development groups, giving it autonomy to compete against financial VCs for allocations. This separation is a deliberate structural choice to avoid the slow approval cycles that hamper many captive corporate venture units.
Does InMotion invest off a fixed fund, or is it a balance-sheet vehicle?
InMotion is a corporate balance-sheet vehicle, not a closed-end fund. Jaguar Land Rover allocates capital for venture deployment directly from its own treasury, which means InMotion is not constrained by a fund-raising cycle, LP reporting requirements, or a fixed deployment timeline. The firm has not publicly disclosed a total allocation size or a per-vintage commitment figure.
What happened to InMotion's portfolio company By Miles?
By Miles, the UK-based pay-per-mile motor insurer, was one of InMotion's most visible early investments. The company entered administration in mid-2023, with its policy book sold to Admiral Group (per Reuters, June 2023). The outcome is a mark on InMotion's fintech and insurtech exposure, though the vehicle's lean into electric-vehicle insurance data may retain residual value for JLR's connected-car strategy.
How does InMotion Ventures source deals differently from a traditional VC?
InMotion leverages Jaguar Land Rover's engineering, design, and supply-chain organizations to source and diligence companies that its purely financial peers might not see early. Startups that want to pilot with a global OEM grant InMotion access to product roadmaps and engineering data that a purely financial VC would never receive, creating an asymmetric information advantage on technical due diligence. This pairing of corporate access and independent investment authority is the firm's core deal-flow differentiation.
Does InMotion make fund commitments, or only direct investments?
InMotion has made at least one fund commitment — in 2022, it anchored Octopus Energy Generation's dedicated electric vehicle roaming fund (per Sifted, 2022) — but its primary mandate is direct minority equity in early-stage and growth companies. The move into LP-style commitments remains an exception rather than a standard practice and appears tied to energy-infrastructure deals that sit adjacent to JLR's electrification goals.
What sectors will InMotion explicitly not invest in?
InMotion does not invest in areas outside the mobility, transportation, and connected-services envelope. That excludes broad consumer internet, traditional enterprise software that lacks an automotive or smart-infrastructure use case, and therapeutics or pure life-sciences plays. The firm's negative screen is effectively 'anything Jaguar Land Rover cannot credibly deploy or learn from' — a boundary that keeps the concentrated mobility mandate from drifting into generalist VC territory.
Is InMotion Ventures a separate legal entity from Jaguar Land Rover?
Yes, InMotion Ventures operates as a distinct legal entity, which is how it maintains an independent investment process and can co-invest with external VCs who might otherwise object to a corporate parent's call rights or information access. The precise corporate structure has not been publicly disclosed beyond confirmation that the operations, employee contracts, and investment authority sit within the InMotion entity rather than within JLR's own legal silos.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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