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Investment Counselors of Redlands
INVESTMENT COUNSELORS OF REDLANDS LLC is an SEC-registered investment adviser in REDLANDS, CA. The firm manages approximately $100 million in regulatory...
Investment Counselors of Redlands
INVESTMENT COUNSELORS OF REDLANDS LLC is an SEC-registered investment adviser in REDLANDS, CA. The firm manages approximately $100 million in regulatory assets. It has 3 employees and 2 investment advisers.
General information
Firm type
Asset Manager
Year founded
1967
Location
Region
North America
Country
United States
City
Redlands
Corporate office
Redlands, CA, United States
Principals
Jeffrey Lang
President and Chief Compliance Officer
Sector focus
Frequently asked questions
Who runs investment decisions at Investment Counselors of Redlands?
Jeffrey Lang serves as President and Chief Compliance Officer, per the firm's Form ADV filing dated March 2024. The firm's structure does not separate portfolio management from compliance oversight, meaning Lang maintains direct control over both investment decisions and regulatory adherence. No additional portfolio managers are named in public filings.
What is the firm's regulatory assets under management?
The firm's most recent Form ADV indicates it is not required to report a precise AUM figure because regulatory assets remain below the $100 million public disclosure threshold. Altss estimates the AUM band at $100 million to $350 million based on the firm's client count, longevity, and RIA peer benchmarks. No external publication has independently reported a verified AUM number.
Does Investment Counselors of Redlands operate as a family office?
No. It is structured as a registered investment advisor (RIA) serving multiple external clients, not as a single-family office. While its client base is small and concentrated, the firm provides advisory services on a commercial basis to unaffiliated individuals and entities, not exclusively to one family's capital.
Is the firm affiliated with any real estate operations?
Public records show a separate entity, Lang Real Estate, sharing the same Redlands address and principal. This suggests an adjacent real estate capability, though Investment Counselors of Redlands does not market real estate advisory as a distinct service line in regulatory filings. Any overlap between the advisory firm's clients and the real estate company is not publicly disclosed.
How many clients does the firm serve?
Regulatory filings report fewer than 100 advisory clients, consistent with a boutique, high-net-worth practice rather than a mass-affluent or institutional platform. The client base is overwhelmingly concentrated in California, with no disclosed presence outside the Inland Empire region.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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