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Ituran Location & Control
Ituran Location & Control Ltd. was founded in 1995 by Meir Sheratzky, who remains a director, but the firm's operational identity is now defined by his...
Ituran Location & Control
Ituran Location & Control Ltd. was founded in 1995 by Meir Sheratzky, who remains a director, but the firm's operational identity is now defined by his sons Eyal and Nir Sheratzky, who serve as co-CEOs. The company went public on the Tel Aviv Stock Exchange in 1998 and later on Nasdaq, generating the liquidity that underpins a second layer of activity: a corporate treasury and investment arm that deploys retained earnings and joint-venture cash flows into early-stage mobility and data-analytics companies. This dual structure — a publicly traded operating business that internally functions as a capital allocator — distinguishes Ituran from a pure-play industrial firm. The operating business generates revenue from stolen-vehicle recovery, fleet management, and usage-based insurance telematics for insurers. The core markets are Israel and Brazil, with additional revenue from Argentina and, through a subsidiary called Pointer Telocation, India. The company charges monthly subscription fees to end users and insurance carriers, creating a subscription float that has enabled Ituran to self-fund investments without relying on outside LPs. Deployment is not publicly disclosed as a separate line item, but the firm's 2023 annual report listed cash, deposits, and marketable securities exceeding $53 million on its balance sheet. In 2018, Ituran acquired the remaining stake in Brazilian joint venture Ituran Road Track, consolidating a business that had already made local mobility investments (per the firm, 2018). In Israel, Ituran has backed startups participating in the EcoMotion smart-mobility consortium, a government-linked accelerator where Ituran acts as an industrial partner. Public filings show Ituran employed approximately 2,800 people globally at year-end 2023, with subsidiaries in Brazil and Argentina that carry distinct investment mandates under the Road Track and Ituran Road Track brands. In April 2024, the firm reported Q1 subscriber growth to 2.26 million, with aftermarket and OEM-based telematics units driving a 12% year-over-year revenue increase (per the firm's Q1 2024 earnings release). The Brazilian subsidiary has piloted pay-per-mile insurance and car-sharing recovery services in partnership with local insurers, generating data assets that feed both the core business and an internal ventures group. The structural differentiator is the cross-border holding-company architecture mandated by the Brazilian and Israeli operating split. Profits generated in Brazil flow through a 100%-owned local entity that can retain and deploy capital without immediate repatriation, giving Ituran a real-time optionality that few Nasdaq-listed Israeli industrials possess. Majority ownership of operating subsidiaries in each geography — Ituran Brazil is held through a series of SPVs — means the investment function operates as an embedded treasury rather than a segregated corporate venture fund, blurring the line between industrial holding company and operational technology investor.
General information
Firm type
other
Year founded
1995
AUM
Undisclosed
Location
Region
Middle East
Country
Israel
City
Azor
Corporate office
Azor, Israel
Additional offices
São Paulo, Brazil · Buenos Aires, Argentina · Bengaluru, India
Principals
Eyal Sheratzky
Co-CEO
Nir Sheratzky
Co-CEO
Udi Mizrahi
Deputy CEO and VP International Operations
Eli Kamer
CFO
Sector focus
Frequently asked questions
Who runs investment decisions at Ituran?
Investment decisions are made by the co-CEOs, Eyal and Nir Sheratzky, alongside the board of directors. The firm does not employ a dedicated chief investment officer or maintain a separately branded corporate venture arm. When Ituran acquires a subsidiary interest — as with the full buyout of Brazilian JV Ituran Road Track in 2018 — the transaction is structured through the operating entity and approved by the board in its capacity as deal committee.
How is Ituran's investment activity funded?
Investments are funded entirely from operating cash flow and the balance-sheet cash reserves generated by the company's subscription telematics business. As of its 2023 annual report, Ituran held cash, deposits, and marketable securities exceeding $53 million. The firm has not raised outside LP capital and does not operate as a venture fund; deployment is opportunistic and drawn from retained earnings across its Israeli and Brazilian subsidiaries.
Is Ituran structured as a family office or does it operate more like a venture firm?
Neither formally — Ituran is a publicly traded operating company (Nasdaq: ITRN) with an internal treasury that makes direct investments in mobility-adjacent startups. Because the Sheratzky family exerts control through board seats and the co-CEO roles, the firm exhibits traits of a family-controlled investor, but it is legally an industrial company. This structure differs from both a segregated single-family office and a traditional corporate VC, because every investment sits on the parent balance sheet alongside the commercial telematics business.
Does Ituran participate in fund commitments or only direct deals?
The firm's known investment activity is limited to direct equity stakes and joint-venture structures. There is no public record of Ituran committing capital as a limited partner to third-party venture funds. When it has partnered externally — such as within the EcoMotion smart-mobility consortium in Israel — it does so as a corporate member with an operational interest, not as a financial LP.
Which sectors does Ituran explicitly avoid?
No explicit exclusion list is published. However, the firm's investments appear limited to mobility, telematics data, and adjacent insurance-technology applications. Sectors like life sciences, enterprise SaaS, and climate technology fall outside the company's disclosed portfolio perimeter, though the absence of a published mandate means this is an observed pattern, not a stated policy.
Where does the underlying wealth come from?
The Sheratzky family's wealth originates from the founding and operation of Ituran, which has been publicly listed since 1998. Founder Meir Sheratzky and his sons Eyal and Nir hold significant equity stakes through direct and trust-based ownership structures disclosed in annual proxy filings. The investment function is not a segregated vehicle for personal family wealth — it is a corporate treasury deploying retained earnings generated by the telematics business.
How is Ituran's Brazilian subsidiary structured for investment purposes?
Ituran operates in Brazil through Ituran Road Track, a wholly owned subsidiary consolidated in 2018 that generates the majority of the company's Latin American revenue. Cash generated by the Brazilian entity can be retained locally for reinvestment without immediate repatriation to Israel, enabling a degree of capital allocation independence. This structure allows Ituran to fund Brazilian mobility pilots and joint ventures using local-currency cash flows rather than cross-border transfers.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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