Bank / Wealth / TrustRIA · CRD 292433SEC-Registered

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J. Safra Sarasin Asset Management (North America)

J. Safra Sarasin Asset Management (North America) is an SEC-registered investment adviser in Geneva, registered since 2018. The firm manages $932 million in...

J. Safra Sarasin Asset Management (North America) logo

J. Safra Sarasin Asset Management (North America)

J. Safra Sarasin Asset Management (North America) is an SEC-registered investment adviser in Geneva, registered since 2018. The firm manages $932 million in assets, with $524 million on a discretionary basis. It has 7 employees and 5 investment advisers.

General information

Firm type

Bank / Wealth / Trust

Year founded

2018

AUM

Undisclosed

Location

Region

Europe

Country

United States

City

New York

Corporate office

New York, NY, United States

Principals

Edmond Safra

Founding figure, J. Safra Group (historical)

Sector focus

Private CreditReal EstateHedge FundsSecondaries & Special Situations

Frequently asked questions

Who runs investment decisions at J. Safra Sarasin Asset Management (North America)?

The firm does not publicly name the portfolio managers or investment committee members for its North American alternatives unit. Senior investment professionals typically operate from New York within the broader Bank J. Safra Sarasin alternatives division, which is overseen from Basel and Geneva. Institutional reports and the group's official communications rarely feature individual attribution for investment decisions.

How is J. Safra Sarasin Asset Management (North America) related to the Safra banking group?

It is a wholly owned subsidiary of the J. Safra Group, functioning as the US-based alternatives investment arm for the group's private banking operations. Bank J. Safra Sarasin, the group's primary operating vehicle, is headquartered in Basel, Switzerland. The North American entity invests the group's proprietary capital and wealth management client assets rather than operating as a standalone third-party manager.

Does J. Safra Sarasin participate in fund commitments or only direct deals?

The firm employs a hybrid approach. It commits capital as a limited partner to external alternative investment funds, while also pursuing direct co-investments alongside those managers. Additionally, the group maintains dedicated allocations to secondary-market transactions, allowing it to acquire fund interests from sellers seeking liquidity. Specific portfolio composition is not publicly broken out.

What investment stages does J. Safra Sarasin typically target?

The North American unit concentrates on mature, income-producing strategies rather than venture capital. Real estate allocation focuses on stabilized assets and senior debt. Private credit targets direct lending to middle-market companies with positive EBITDA. Hedge fund commitments favor multi-strategy, relative value, and event-driven managers with multi-billion-dollar platforms. Early-stage venture is not a known allocation focus.

Where does the underlying wealth come from?

The J. Safra banking fortune originated with the Safra family's trade-finance and gold-bullion operations linking Aleppo, Alexandria, and Istanbul during the Ottoman Empire. Edmond Safra expanded the operations into a global private banking franchise through institutions in Geneva, New York, and São Paulo. The group remains wholly controlled by the Safra family and is one of the world's largest privately held banking organizations.

Does J. Safra Sarasin maintain philanthropic structures, and how are they separated?

The Edmond J. Safra Foundation is the primary philanthropic vehicle, operating independently from Bank J. Safra Sarasin and its asset management units. The foundation funds neuroscience research, higher education, and religious heritage projects globally. Its governance and grant-making are conducted through a separate legal entity with no management overlap with the North American investment team.

What is J. Safra Sarasin's known posture on co-investments alongside external GPs?

The firm actively evaluates co-investment opportunities presented by its fund managers, particularly in real estate and private credit. Its permanent capital base allows it to move quickly on large-ticket co-investments without syndication risk. The group's discretion means these transactions rarely appear in press releases, surfacing only occasionally in property records and regulatory filings.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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