Asset Manager

Updated:

Jinfuzi

CEO 张开兴 founded Jinfuzi in 2010 as a Sequoia-backed online platform for private fund distribution, curating equity, multi-strategy, and quant products for…

Jinfuzi

General information

Firm type

Asset Manager

Year founded

2010

AUM

Undisclosed

Location

Region

Asia

Country

China

City

Shenzhen

Corporate office

Shenzhen, China

Principals

张开兴

CEO

Sector focus

FinTechHedge FundsPrivate Credit

Frequently asked questions

Who runs investment decisions at Jinfuzi?

Jinfuzi does not make discretionary investment decisions on behalf of clients. It operates as a regulated fund-distribution intermediary under the China Securities Regulatory Commission. Product selection and portfolio construction are guided by the firm's in-house research team, though final discretion rests with the end investor who allocates across the third-party funds listed on the platform.

Does Jinfuzi manage its own capital or act solely as a distributor?

Jinfuzi functions primarily as a distributor of private securities funds, not as an asset manager deploying proprietary balance-sheet capital. While the firm curates and promotes specific fund products — including vehicles branded under the "Mercury" (水星) series — these products are typically structured as fund-of-funds or managed-account strategies that pool client capital, not proprietary capital allocated alongside.

How does Jinfuzi source and select the funds it distributes?

Jinfuzi's fund-screening process combines quantitative analytics with qualitative due diligence on Chinese private fund managers. The firm presents a range of strategies from external managers — including quant shops like Jiukun Investment and macro/CTA managers — alongside co-branded FOF products. Its marketing emphasizes "research and technology-driven" curation, though the proprietary depth of that research relative to independent institutional gatekeepers is not publicly benchmarked.

Is Jinfuzi a suitable partner for foreign GPs seeking distribution in China?

Jinfuzi’s product shelf is overwhelmingly composed of domestic Chinese private funds, and its Qualified Investor (QI) client base is mainland-focused. The firm has not publicly signaled active engagement with foreign GPs in cross-border distribution mandates. Foreign managers seeking onshore distribution typically require a Private Fund Management (PFM) license and relationships with securities firms and banks, a segment where Jinfuzi does not currently represent a clear competitor to larger online wealth platforms.

What risk-management or compliance infrastructure does Jinfuzi maintain?

As a licensed independent fund-sales institution, Jinfuzi is supervised by the China Securities Regulatory Commission and is a member of the Asset Management Association of China. Client settlement funds are held under custody with China Minsheng Bank. The firm's digital onboarding workflow incorporates mandatory risk-profiling questionnaires prior to any product purchase, fulfilling onshore suitability requirements for private-fund distribution.

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