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Johnson Outdoors
Johnson Outdoors is a asset manager based in Racine, founded 1970; the Altss profile covers its classification, headquarters, registration, AUM band, and key...
General information
Firm type
Asset Manager
Year founded
1970
Location
Region
North America
Country
United States
City
Racine
Corporate office
Racine, WI, United States
Principals
Helen Johnson-Leipold
Chairman and Chief Executive Officer
Sector focus
Frequently asked questions
Who runs investment and strategic decisions at Johnson Outdoors?
Helen Johnson-Leipold, Chairman and CEO, has held the top role since 1999. She is the daughter of Samuel C. Johnson and the fifth generation of the founding family. The board includes independent directors, but the family's super-voting Class B shares give it control over major strategic calls, including acquisitions and capital allocation. There is no separate investment committee structure — strategic decisions flow through the executive team to the board.
How is Johnson Outdoors related to SC Johnson?
Johnson Outdoors was incorporated in 1970 as Johnson Diversified, a carve-out from SC Johnson, the privately held consumer chemicals giant (Windex, Ziploc, Raid). Samuel C. Johnson created the entity to hold the family's non-wax businesses. The two companies now operate independently but share common family ownership and the same Frank Lloyd Wright-designed headquarters campus in Racine, Wisconsin.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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