Joshua James

Joshua James

Joshua James was founded in 2015 by Josh James, the serial entrepreneur who founded Omniture (acquired by Adobe for $1.8 billion in 2009) and Domo (taken public in 2018). The wealth originated from those two liquidity events—both Utah-based enterprise software companies that James scaled from founder-led startups to public-company scale. The office operates from American Fork, Utah, squarely inside the Silicon Slopes technology corridor that produced both of James's operating successes. The firm invests across the capital structure but concentrates on early-stage and growth-stage equity in enterprise software, fintech, and workflow automation. Confirmed positions include direct co-investments and SPV participations in technology companies where James can contribute as a strategic operator, not just a capital provider. The portfolio spans North America, with an emphasis on the Intermountain West and Silicon Slopes ecosystems. The office structures investments flexibly—seed checks, growth rounds, and select SPV co-investments alongside venture funds where James has GP relationships. The firm operates with a lean team, leveraging James's personal network of operators, public-company CEOs, and venture investors. The office does not publicly disclose AUM; Altss estimates the pool between $100 million and $500 million based on known exit proceeds and observed deployment patterns. Josh James is an active member of the Young Presidents' Organization (YPO) and maintains ties to Utah's technology community, including the founders of Qualtrics, Pluralsight, and Podium. Joshua James operates with the structural posture of a founder's family office—a single liquidity event spun into a permanent capital vehicle with a mandate shaped by the founder's lived operating playbook. There is no external LP base, no fund structures with fixed deployment windows, and no succession clock. This creates a genuinely patient capital posture that institutional venture funds cannot replicate: the office can hold positions for a decade without marking to a fund cycle, enter at terms that require operational board work, and deploy opportunistically when SaaS valuations compress.