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Juniper Square
Juniper Square, founded in 2014, connects 2,000+ GPs with over $1 trillion in LP equity through unified software and fund administration.
Juniper Square
Over 2,100 GPs across private equity, venture capital, and commercial real estate trust Juniper Square’s connected fund software and services to raise capital more efficiently, reduce operational risk, and deliver a world-class LP experience.
General information
Firm type
Asset Manager
Year founded
2014
AUM
Undisclosed
Location
Region
North America
Country
United States
City
San Francisco
Corporate office
San Francisco, CA, United States
Sector focus
Frequently asked questions
What does Juniper Square actually do for GPs?
It supplies the technology and operational services that private-market GPs use to run their funds. The platform covers fundraising, investor onboarding, compliance checks, treasury, capital calls, distributions and LP reporting. GPs can license the software alone or also outsource fund administration to Juniper Square's in-house accounting teams.
Who runs investment decisions at firms on the Juniper Square platform?
Juniper Square does not make or influence investment decisions. Each GP firm on the platform—examples include H.I.G. Capital, Felicis, Tishman Speyer and Greystar—retains full autonomy over its investment strategy, asset selection and portfolio management. Juniper Square provides the operational and data infrastructure, not investment advice.
How is Juniper Square structured—is it a software company, a fund administrator or an investment firm?
It operates as a hybrid: a technology company that also delivers auditable fund administration services. The firm is not a registered investment adviser and manages no LP capital directly. Its revenue comes from software subscriptions and administration fees paid by the GP clients who use the platform.
Does Juniper Square participate in fund commitments or direct deals?
No. The firm does not invest as a limited partner in any of the funds it administers, nor does it take direct equity stakes. Its role is purely operational—it receives fees from GPs for technology and administration services.
Which asset classes does the platform support?
The firm publicly supports private equity, venture capital, real estate and private credit. Its client list confirms adoption across all four asset classes, including large-cap real estate (Greystar), multi-strategy private equity (H.I.G. Capital), venture capital (Felicis) and affordable-housing credit managers (Avanath Capital Management).
What is JunieAI and how does it affect LP reporting?
JunieAI is an AI layer that Juniper Square released in 2025, built directly into the platform to automate document processing, data extraction and reporting workflows. It is designed to speed up quarterly LP reporting, reduce manual reconciliation and flag anomalies inside fund administration before investor communications go out. The tool is available to GPs using the administration service.
What scale does the platform currently operate at?
According to the firm's own published metrics, Juniper Square supports over 2,000 GPs, 650,000 LP accounts, 40,000-plus investment entities and more than $1 trillion in LP equity tracked on the platform. The firm has not disclosed its own revenue or valuation.
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