Asset Manager

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Jupiter

Jupiter operates as a consumer fintech platform founded by Jitendra Gupta, a second-time founder who previously sold payments company Citrus Pay to...

Jupiter

Jupiter operates as a consumer fintech platform founded by Jitendra Gupta, a second-time founder who previously sold payments company Citrus Pay to Naspers. The firm's core product is a mobile-first banking experience delivered through a partnership with Federal Bank, which holds customer deposits and operates under RBI regulation. Jupiter positions the app as a unified money-management layer, combining a savings account with expense tracking, UPI payments, and rewards. Jupiter's product stack spans digital banking, credit, and wealth management. Banking accounts carry DICGC insurance through Federal Bank and include a salary account tier with zero minimum balance requirements. The credit vertical covers co-branded RuPay and Visa cards issued through CSB Bank and Federal Bank, alongside personal loans up to ₹5 lakh facilitated by partner NBFCs including Amica Finance. The wealth offering aggregates direct mutual funds, digital gold sold through MMTC-PAMP, and fixed deposits. The fintech's geographic footprint remains concentrated in India, serving 3 million users through offices in Mumbai and Bengaluru. Over the last two years, Jupiter's parent entity Amica Financial Technologies secured an RBI license for its wholly owned subsidiary Amica Payment Services to issue prepaid payment instruments in 2024. The firm also registered Amica Investment Advisers as a SEBI investment adviser, broadening its regulated footprint across credit, investments, and payments. Team composition and funding totals are not publicly detailed, though the company lists multiple subsidiary entities for distinct regulated activities. Jupiter's structural differentiator is its multi-license architecture: rather than operating as a single lending or banking entity, Amica Financial Technologies holds or subsidiaries control an NBFC license, a PPI license, a SEBI investment adviser registration, and a TPAP authorization for UPI. This allows the platform to originate loans, issue prepaid instruments, distribute mutual funds, and process payments under one consumer brand without holding a banking license itself.

General information

Firm type

Asset Manager

Year founded

AUM

Undisclosed

Location

Region

Asia

Country

India

City

Mumbai

Corporate office

Mumbai, India

Additional offices

Bengaluru, India

Principals

Jitendra Gupta

Founder & CEO

Sector focus

FinTech

Frequently asked questions

Who runs investment decisions at Jupiter?

Jupiter's product and strategy decisions are led by founder and CEO Jitendra Gupta. The firm functions as an operating fintech company rather than an asset allocator, so investment decisions concern product development, user acquisition, and capital deployment into its own lending and wealth verticals. Gupta previously founded and exited Citrus Pay to Naspers.

How does Jupiter generate revenue?

Jupiter earns through interchange fees on co-branded credit and debit cards issued with Federal Bank and CSB Bank, origination and servicing fees on personal loans facilitated through NBFC partners including its own NBFC Amica Finance, and distribution fees on mutual funds and digital gold. The firm also collects subscription fees from premium account tiers.

Is Jupiter a bank?

No. Jupiter's parent, Amica Financial Technologies, is not a bank and does not hold a banking license. Customer deposits sit with Federal Bank, an RBI-licensed scheduled commercial bank, and are insured up to ₹5 lakh by DICGC. Jupiter provides the technology layer, rewards program, and customer experience on top of Federal Bank's infrastructure.

What licenses does Jupiter's parent company hold?

Amica Financial Technologies operates through a network of regulated subsidiaries: Amica Payment Services holds an RBI prepaid payment instrument license; Amica Finance holds an NBFC registration; Amica Investment Advisers holds a SEBI investment adviser registration; and Jupiter itself holds a TPAP authorization from NPCI for UPI services.

Does Jupiter operate outside India?

Currently, all Jupiter products and partnerships are built for the Indian market. The platform supports INR-denominated accounts, UPI payments on domestic rails, and Indian tax-resident KYC. The firm maintains offices in Mumbai and Bengaluru with no known international expansion.

How is Jupiter's lending business structured?

Personal loans and credit products are originated through partnerships with RBI-registered NBFCs, including Jupiter's own affiliate Amica Finance. The company acts as a digital lending app and loan service provider, managing origination, underwriting assistance, and servicing while the NBFC partner holds the credit exposure.

Who are Jupiter's key banking partners?

Federal Bank serves as Jupiter's primary banking partner, hosting savings accounts and Visa debit cards. CSB Bank issues the Edge CSB RuPay credit card. The platform also partners with MMTC-PAMP for digital gold custody and Pine Labs for prepaid gift card distribution.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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