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KerberRose Wealth Management
Launched in 2013, KerberRose Wealth Management grew out of the larger KerberRose network of certified public accountants and strategic advisors.
KerberRose Wealth Management
Launched in 2013, KerberRose Wealth Management grew out of the larger KerberRose network of certified public accountants and strategic advisors. The RIA's connection to an established Midwestern accounting practice gives it a built-in funnel of business-owner clients grappling with liquidity events, succession planning, and estate tax mitigation. Unlike a standalone wealth manager, the firm can coordinate portfolio decisions with year-round tax work, which drives its value proposition for family-held manufacturing and agricultural interests across Wisconsin. Investment implementation follows a multi-asset-class model centered on risk-budgeted portfolios. The firm constructs allocations spanning domestic and international equities, fixed income, and real estate, with a notable tilt toward private real estate investment trusts and direct property syndications sourced through wholesale platforms. For qualified clients, the strategy incorporates private credit interval funds and business-development companies to generate current income. Geographic concentration remains overwhelmingly within the Upper Midwest, where the firm's 11 office locations across Wisconsin place it near the operating assets and vacation properties of its client base. The group reports no regulatory assets under management above the SEC's public-filing threshold, consistent with a state-registered advisory practice. Service delivery combines the RIA with an affiliated trust company, enabling multi-generational trust administration alongside investment oversight. In recent years, the firm has expanded the wealth management team through bolt-on advisor hires recruited from regional banks. KerberRose's structural distinction lies in its integration with a tax, audit, and business-advisory partnership. Most RIAs pitch coordination with a client's accountant as an aspiration; KerberRose offers it as a single-location meeting, with the client's business-entity return preparer operating under the same brand umbrella. This architecture makes the firm difficult to disintermediate for accountants and insurance agents who typically control small-town financial relationships.
General information
Firm type
Bank / Wealth / Trust
Year founded
2013
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Shawano
Corporate office
Shawano, WI, United States
Sector focus
Frequently asked questions
How does KerberRose Wealth Management's affiliation with a CPA firm affect its investment approach?
The accounting partnership provides a steady referral stream of business owners and multi-generational families, but the RIA operates as a separate registered entity with its own fiduciary duty. Portfolios lean toward tax-efficient instruments such as municipal bonds, exchange-traded funds with low turnover, and opportunity-zone-qualified real estate when client circumstances permit. The dual-platform structure means investment decisions can be modeled inside the same tax-software environment used for the client's annual filing, reducing the estimation errors common to advisor-led tax-loss harvesting.
Does KerberRose manage assets on a discretionary or non-discretionary basis?
The firm holds discretionary authority over the majority of its client accounts, allowing it to rebalance and tax-manage portfolios without seeking prior approval for each trade. Non-discretionary consulting arrangements are also available, typically for corporate retirement plans or for clients who prefer to retain final trading authority. Both models fall under the same Form ADV Part 2 disclosure framework, which lists the investment committee as the decision-making body for manager selection and asset allocation.
What types of private investments does KerberRose access for clients?
The firm primarily uses publicly registered but illiquid vehicles, including non-traded real estate investment trusts, interval funds, and business-development companies. These products are sourced from major wholesale sponsors and undergo an internal due-diligence review. Direct private equity co-investments or venture capital allocations are not a core offering, consistent with a practice whose clients prioritize steady income and moderate volatility over emerging-company exposure.
What is KerberRose's geographic footprint?
The wealth management unit shares the broader KerberRose network of 11 Wisconsin offices, with its headquarters in Shawano. The client base is concentrated in the Fox Valley, Northwoods, and central Wisconsin regions. The firm has not publicly disclosed offices outside Wisconsin, and its investment strategy does not indicate a push into out-of-state markets.
Does the firm serve as a trustee for client trusts?
Through an affiliated trust company, KerberRose can act as a corporate trustee or co-trustee alongside family members. This capability supports multi-generational planning by centralizing trust administration, tax preparation, and investment management under one fee umbrella. The trust entity is chartered in Wisconsin and overseen by state banking regulators, separate from the SEC-registered investment advisor.
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