Asset ManagerRIA · CRD 160383SEC-Registered

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Ladder

Ladder is an SEC-registered investment adviser in New York, NY, registered since 2021. It has 57 employees and 12 investment advisers. The firm is based in New...

Ladder logo

Ladder

Ladder is an SEC-registered investment adviser in New York, NY, registered since 2021. It has 57 employees and 12 investment advisers. The firm is based in New York.

General information

Firm type

Asset Manager

Principals

Jamie Hale

CEO

Al Yau

Tasha Cupp

Jeff Merkel

Laura Hale

Shibani Sanan

Cara St. Martin

Sector focus

InsurTech

Frequently asked questions

Who runs investment decisions at Ladder?

Ladder is an insurance distributor and technology company, not an asset manager. Investment decisions for policyholder reserves are managed by the firm's issuing carrier, Fidelity Security Life Insurance Company, and its reinsurance partners, including entities affiliated with Allianz. Ladder's leadership focuses on product, underwriting technology, and customer acquisition.

How does Ladder source its deal flow or investments?

Ladder does not make venture or private-market investments. The company originated as a venture-backed digital insurer and was acquired by Fidelity Security Life in 2021. Capital allocation activity relates exclusively to funding its own operations and managing insurance float, the latter handled by its carrier and reinsurance panel.

Is Ladder structured as a single family office or does it operate more like a venture firm?

Neither. Ladder is a corporate entity — a managing general agent and technology platform for term life insurance. It was previously venture-backed but now operates as a subsidiary of Fidelity Security Life Insurance Company. It does not invest in external companies or manage third-party capital.

Does Ladder participate in fund commitments or only direct deals?

Ladder is not an institutional allocator. It does not commit to external funds or engage in direct investing. The firm's capital activity is limited to its own operating expenditures and the insurance underwriting conducted through its carrier relationship with Fidelity Security Life.

How is Ladder related to its parent company?

Fidelity Security Life Insurance Company acquired Ladder in 2021. Ladder shareholders, including Canaan Partners and Allen & Company, exchanged their equity interests as part of the deal. Ladder continues to operate under its own brand as a subsidiary, maintaining its technology platform and direct-to-consumer distribution model within Fidelity Security Life's corporate structure.

Which sectors does Ladder explicitly avoid?

As an insurance company, Ladder's product focus is strictly term life policies sold to individuals online. It has no disclosed presence in whole life, universal life, annuities, property and casualty insurance, health insurance, or asset management. Its reinsurance panel handles the risk side of its term life book.

What is Ladder's known posture on co-investments alongside external GPs?

Ladder is not an institutional investor and has not disclosed any participation in fund commitments or co-investments. Its sole function is issuing and servicing term life insurance policies, making the concept of co-investment inapplicable to its current business model.

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