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LifeLock
LifeLock is a consumer identity theft protection service now owned by Gen Digital, monitoring data for over 81 million subscribers.
LifeLock
LifeLock was founded by Todd Davis and Robert J. Maynard Jr. and later acquired by Symantec in 2017 for about $2.3 billion. Symantec's consumer division, including LifeLock, was acquired by Broadcom and then sold to Gen Digital in 2019 (per the FTC, 2017). The Tempe-based firm operates as a subscription service rather than a traditional family-office investment firm. LifeLock's core product is identity theft protection — it monitors credit reports across one to three bureaus, scans the dark web for exposed personal information, and alerts users to bank account takeovers or suspicious credit activity. The company offers three plan tiers — Core, Advanced, and Total — with coverage ranging from $1,050,000 to $3,000,000. It does not operate as an investment manager, deploy capital into external companies, or manage outside family wealth. The company reports having sent over 81 million alerts and notifications in the past year (per the LifeLock website, 2025). Its parent, Gen Digital, posted about $3.8 billion in revenue in fiscal 2024. LifeLock employs no publicly named investment professionals, maintains no disclosed AUM, and operates solely as a consumer subscription business. February 2024: Gen Digital launched LifeLock's AI Financial Defense feature to detect unusual transaction patterns across connected financial accounts (per Gen Digital press release, February 2024). LifeLock's structural differentiator is its scale and integration with Norton, giving it a built-in distribution channel of millions of existing cybersecurity subscribers. It does not manage third-party capital, make direct investments, or operate as a family office in any form.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Tempe
Corporate office
Tempe, AZ, United States
Sector focus
Frequently asked questions
Does LifeLock operate as a family office or investment firm?
No. LifeLock is a consumer identity theft protection service. It is a wholly owned subsidiary of Gen Digital, a publicly traded cybersecurity company (NASDAQ: GEN). LifeLock does not manage third-party capital, make investments, or operate as a family office.
Who owns LifeLock?
LifeLock is owned by Gen Digital Inc., a publicly traded cybersecurity firm. Gen Digital also owns Norton, Avast, and Avira. Gen Digital's largest shareholders include institutional investors and mutual funds; no single family controls the company.
What services does LifeLock offer?
LifeLock provides identity theft monitoring, credit monitoring from one or three bureaus, dark web scanning, data broker removal, and stolen funds reimbursement. Higher-tier plans add 401k and investment activity alerts, home title monitoring, and phone takeover monitoring. The company says it sent over 81 million alerts to subscribers in the past year (per its website, 2025).
How does LifeLock generate revenue?
LifeLock generates revenue through monthly or annual subscription fees paid directly by consumers. It does not disclose separate revenue figures; Gen Digital's total revenue was approximately $3.8 billion in fiscal 2024.
Is LifeLock regulated as an insurance company?
No. LifeLock is not a licensed insurance producer. The insurance benefits in its plans are issued by third-party insurers, including HSB Specialty Insurance Company. The coverage includes lawyers, experts, stolen funds reimbursement, and personal expenses, subject to plan limits and exclusions.
Does LifeLock make direct investments in startups or venture capital?
No. LifeLock is a consumer subscription product with no disclosed investment activities. Gen Digital, its parent, does not have a public venture capital or private equity arm.
Where is LifeLock headquartered?
LifeLock's primary office is in Tempe, Arizona, United States. Its parent Gen Digital is headquartered in Prague, Czech Republic, and Tempe operates as the main hub for LifeLock's product and customer operations.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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