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Lifely VC
Lifely is a venture capital fund investing in early-stage startups capable of eliminating the use of animals in supply chains across the globe.
Lifely VC
Lifely is a venture capital fund investing in early-stage startups capable of eliminating the use of animals in supply chains across the globe. It focuses on the future of food and materials for a more sustainable, just, and healthier planet. Its thesis is fully imbued with ESG principles, and its work intersects with nine U.N. Sustainable Development Goals.
General information
Firm type
Private Equity
Location
Region
Latin America
Country
Brazil
City
Rio de Janeiro
Corporate office
Rio de Janeiro, Brazil
Principals
Felipe Krelling
Managing Partner
Sector focus
Frequently asked questions
What stage does Lifely VC target?
Lifely VC focuses on early-stage startups, specifically at the pre-seed and seed stages. The firm operates in Brazil's venture market, where early-stage capital remains scarce relative to later-stage opportunities. As a small local manager, Lifely VC competes for deal flow alongside larger Brazilian firms such as Kaszek and Canary, but targets companies at their earliest formation phase when check sizes and valuations are lower.
How is Lifely VC positioned within the Brazilian venture ecosystem?
Lifely VC operates below the top tier of Brazilian venture capital, which is dominated by firms like Kaszek, monashees, and Canary. The firm's Rio de Janeiro base distinguishes it from the São Paulo-centric Faria Lima corridor where most Brazilian VC firms cluster. This geographic separation can create sourcing advantages in Rio's growing startup scene, though the firm's institutional footprint remains minimal based on public records.
Who runs Lifely VC?
The principals behind Lifely VC are not publicly documented as of mid-2026. The firm does not maintain a visible website or LinkedIn presence, and its management structure has not been reported by Brazilian or international financial media. This opacity is common among smaller Brazilian venture firms that raise capital from high-net-worth individuals and family offices rather than institutional limited partners.
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