Likewize

Likewize's investment strategy is executed by the executive leadership team, with CEO Rod Millar holding ultimate authority over capital deployment. The firm does not publicize a separate CIO or investment committee. Given its corporate-investor structure, acquisition decisions appear to flow directly through the C-suite with board oversight.

SoftBank was the former majority owner of Brightstar Corp., the predecessor to Likewize, having acquired a controlling stake in 2013. Founder Marcelo Claure later served as SoftBank's COO before departing to launch Claure Group, his multi-family office. The entity now known as Likewize operates independently, with SoftBank no longer in a controlling position.

Likewize is a corporate investor, not a family office. It deploys capital from its own operating balance sheet rather than managing third-party or family wealth. The firm acquires companies that integrate directly into its core business of providing device protection, repair, and upgrade services to telecoms and retailers.

Likewize does not raise outside LP capital. Its investments are fully funded from corporate cash flows. The firm focuses exclusively on direct acquisitions of operating companies that align with and extend its device-services infrastructure; it does not market itself as a fund-of-funds participant or co-investment vehicle for external GPs.

Likewize's entire business model serves telecom carriers, OEMs, and big-box retailers. Its investment strategy targets companies that strengthen its ability to deliver insurance claims processing, same-unit repair, and trade-in logistics. The firm's global client list includes blue-chip mobile network operators, making telecom the central axis of its both commercial and acquisition activity.

Likewize maintains a transatlantic and transpacific investment posture. Its corporate footprint spans the United States, the United Kingdom, and Australia, with additional operational reach into Asia-Pacific and Latin America. Acquisitions tend to target companies that either serve these existing markets or provide technology that can scale across them.

The Likewize Foundation is the firm's separate philanthropic arm, operating independently of the core corporate investment vehicle. Public disclosures focus on device-donation programs and community-support initiatives aligned with the company's technology-access mission. It functions as a distinct legal entity, not as an investment pool.