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Limitless X Holdings
Limitless X is a pioneering force in the health and wellness industry, manufacturing and retailing top-quality dietary supplements directly to consumers.
Limitless X Holdings
Limitless X is a pioneering force in the health and wellness industry, manufacturing and retailing top-quality dietary supplements directly to consumers. The company leverages celebrities and social media influencers and aims to deliver innovative health and wellness products that help people look good and feel great.
General information
Firm type
Asset Manager
Year founded
2017
Location
Region
North America
Country
United States
City
Atlanta
Corporate office
Los Angeles, CA, United States
Principals
Jas Mathur
Chief Executive Officer
Sector focus
Frequently asked questions
Who runs investment decisions at Limitless X Holdings?
Jas Mathur, the founder and CEO, makes investment and acquisition decisions. No separate investment committee or external advisory board has been disclosed in public filings. The SEC alleged Mathur used his social media presence to promote the company's stock while selling his own shares.
What sectors does Limitless X target for acquisitions?
Early filings described a focus on health and wellness, beauty, lifestyle products, and digital financial services, including a cryptocurrency-based vacation-rental booking platform called Vaycaychella. The actual closing of material acquisitions in these sectors has not been independently verified.
What is the regulatory posture of Limitless X Holdings?
The SEC filed a civil complaint against CEO Jas Mathur in 2023 alleging securities fraud — specifically, that he sold roughly $25 million in Limitless X stock between 2021 and 2022 while using social media to promote the company and manipulate trading volume, without disclosing those sales. A parallel criminal indictment was returned by a federal grand jury in the Central District of California.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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