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LinkinFirm
Marcio Torres founded LinkinFirm in 2010 to unite elite athlete representation with direct investments in media, consumer, and entertainment.
LinkinFirm
LinkinFirm was founded in 2010 by former professional tennis player Marcio Torres. The firm positions itself as a bridge between exceptional athletic talent and institutional-quality investment opportunities, leaning on Torres's own post-athletic career as a point of reference for the clientele it serves. LinkinFirm's deployment model fuses athlete representation — managing elite sports figures' commercial interests — with direct investments into operating companies. The firm targets consumer-facing brands, media ventures, and entertainment assets that benefit from athlete amplification. Its geographic focus spans the United States, with a concentration in the major sports and media markets of New York, Los Angeles, and Miami. Torres leads a lean team that includes Partner Cadu Veiga and Head of Media & PR Diana Gabanyis, supported by presences in Norwood, Miami Beach, and Los Angeles. The firm has not publicly disclosed total deployment figures. No adjacent philanthropic or co-investment structures have been named. LinkinFirm's architecture differentiates through its dual mandate: athlete management and principal investing operating as a single entity rather than a traditional family office or sports agency. This allows it to originate deal flow through talent relationships and monetize influence across portfolio companies — a structural loop that sets it apart from pure representation agencies or venture firms.
General information
Firm type
Family Office
Year founded
2010
AUM
Undisclosed
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, NY, United States
Additional offices
Norwood, NJ · Miami Beach, FL · Los Angeles, CA
Principals
Marcio Torres
Founder & Managing Partner
Cadu Veiga
Partner
Diana Gabanyis
Head of Media & PR
Sector focus
Frequently asked questions
Who leads investment decisions at LinkinFirm?
Marcio Torres, the Founder and Managing Partner, heads the firm. A former professional tennis player, he established LinkinFirm in 2010 and shapes its strategy of aligning athlete clients with investment opportunities.
What is the relationship between the athlete representation and investment sides of the business?
The two functions are integrated. Athlete clients generate deal origination and value-creation potential for portfolio companies, while investments broaden the commercial ecosystems around the athletes the firm represents.
Does LinkinFirm operate as a traditional sports agency?
Not purely. It manages high-profile athletes' careers but concurrently invests in companies that can leverage athlete brand power, making it a hybrid sports-and-investment boutique rather than a single-line agency.
Where does LinkinFirm's deal flow originate?
Deal flow largely stems from the firm's athlete network and Torres's sports and media relationships, particularly concentrated in New York, Los Angeles, and Miami.
Has LinkinFirm publicly disclosed its assets under management?
No. LinkinFirm has not published an AUM figure or total amount of capital deployed across its athlete representation and investment activities.
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