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Lisa Shamus & Partners
Lisa Shamus & Partners is a San Francisco-based licensing and branding consultancy founded by Lisa Shamus.
Lisa Shamus & Partners
Lisa Shamus founded her namesake firm over a decade ago in San Francisco, having previously served as VP of Licensing & Strategic Partnerships at Marvel Comics and held licensing roles at The Walt Disney Company, Calvin Klein and Joester-Loria. The firm does not manage third-party capital; it serves as a consultancy for brand licensing, marketing and strategy. LS&P’s practice spans licensing, creative branding and strategic marketing. The firm works across entertainment, consumer products and hospitality, with confirmed clients including The Walt Disney Company, Marvel Comics, Calvin Klein and Adrienne Vittadini. Notable case studies include building a licensing program for Angry Birds that generated over $200M in sales within 24 months (per the firm's website), launching R-rated TED merchandise with over 1M units sold, and developing brand strategy for Mountain Creek resort. The firm also developed a licensing program for Japanese math puzzle KenKen, which appeared in The New York Times and other newspapers globally. The firm operates out of San Francisco with no disclosed additional offices. Team size is not disclosed. Lisa Shamus serves as an advisor to Luminary Partners, sits on the board of advisors for VStar Entertainment Group, and is a speaker for Women for Women. The firm’s website does not describe any investment or capital deployment activity; it is structured as a service-oriented agency. LS&P is distinct from traditional family offices or asset managers in that it offers operational strategy and licensing execution rather than capital allocation. Its model is advisory and product-driven, not investment-driven. The firm’s structural differentiator is its specialization in brand monetization through licensing partnerships, a niche that sets it apart from typical consulting or investment firms.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
San Francisco
Corporate office
San Francisco, CA, United States
Principals
Lisa Shamus
Founder
Frequently asked questions
Does Lisa Shamus & Partners manage investment capital or act as a family office?
No. Lisa Shamus & Partners is a licensing and branding consultancy, not an investment firm or family office. The firm provides strategy, branding, licensing, marketing and promotional services for corporate and entertainment brands. It does not publicly disclose any AUM or deployment activity (per the firm's website).
What was Lisa Shamus's background before founding the firm?
Lisa Shamus served as VP Licensing & Strategic Partnerships at Marvel Comics, and held licensing roles at The Walt Disney Company, Calvin Klein/Adrienne Vittadini and Joester-Loria. She also worked at Commonwealth Toy as Executive VP and has held leadership positions in industry organizations such as Women In Toys and LIMA (per the firm's website).
What types of clients does Lisa Shamus & Partners work with?
The firm works with top corporate and entertainment brands across all distribution channels and product categories. Confirmed clients include The Walt Disney Company, Marvel Comics, Calvin Klein, Adrienne Vittadini, as well as properties like Angry Birds, TED and KenKen. The firm also works with hospitality clients such as Mountain Creek resort (per the firm's case studies).
Does the firm take equity stakes in the brands it works with?
The firm's website does not disclose any equity or ownership positions in its client brands. The described business model is fee-based consulting, where LS&P provides licensing and strategy services for a fee, not as an investment partner. The firm positions itself as a full-service agency for licensees and licensors.
What are the most notable licensing programs Lisa Shamus has executed?
Lisa Shamus led the licensing program for Angry Birds, generating over $200M in sales within 24 months. She also built the licensing program for TED, selling over 1,000,000 products, and developed the brand strategy and licensing for Japanese math puzzle KenKen, which appeared in The New York Times. Additionally, she created a licensing program for Jessica Simpson jewelry that placed the line in thousands of retail outlets (per the firm's case studies).
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