Asset Manager

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LIV Golf Inc.

Follow LIV Golf with live scores, schedule, standings, player stats, team updates, latest news, tickets, merchandise, and exclusive content from every event.

LIV Golf Inc.

Follow LIV Golf with live scores, schedule, standings, player stats, team updates, latest news, tickets, merchandise, and exclusive content from every event.

General information

Firm type

Asset Manager

Location

Region

North America

Country

United Kingdom

City

Jacksonville

Corporate office

Jacksonville, London, United Kingdom

Sector focus

Media & EntertainmentLuxury

Frequently asked questions

How does the LIV Golf league format differ structurally from the PGA Tour?

LIV Golf fields a fixed roster of 57 players on 13 teams, competing in 54-hole, no-cut tournaments with simultaneous tee times (shotgun start). The PGA Tour runs standard 72-hole stroke-play events, typically with a 36-hole cut, and fields vary week to week. LIV's fixed roster and compressed schedule are designed to guarantee that ticket buyers and broadcasters see the full field of contracted players for the entire three-day event.

Who owns LIV Golf Inc. and how is it funded?

LIV Golf does not disclose its ownership structure, governance, or funding sources on its website. The league's single-entity structure — where the central company owns the teams and intellectual property — is atypical in professional golf, which has historically been organized as a member-run tour. The Public Investment Fund of Saudi Arabia has been widely reported in the financial press as the primary backer, but LIV Golf Inc. itself publishes no confirmation of this on its official channels.

How does LIV Golf Inc. generate revenue?

The league monetizes through multiple commercial channels: global broadcast licensing and media-rights deals, ticket sales for events held across Asia, the Middle East, and the Americas, official team and league merchandise, and a direct-to-consumer mobile app offering live and on-demand streaming. The website promotes the app as providing "exclusive access to every round," positioning it as a recurring subscription product.

Is LIV Golf Inc. a sports governing body or an entertainment company?

Structurally, LIV Golf Inc. operates as a central commercial entity rather than a membership-based governing body. It controls scheduling, player contracts, team branding, and media distribution from a single corporate parent. The league does not administer a handicap system or amateur game, which distinguishes it from traditional golf associations that hold regulatory functions. Its marketed product is a franchise-based, spectator-focused entertainment series.

Which teams and players compete in LIV Golf?

The 2026 season fields 13 named teams, including Crushers GC, Legion XIII, Ripper GC, 4Aces GC, Fireballs GC, RangeGoats Golf Club, Torque GC, and Majesticks Golf Club, among others. Full rosters are listed on the league's website. The league also features a "Wild card" category for additional players eligible to compete in individual events. Notable competitors highlighted by the league include Joaquín Niemann, Talor Gooch, and Bryson DeChambeau.

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