LiveU

LiveU

LiveU was founded in 2006 by Avi Cohen, Samuel Wasserman, and a team of engineers who developed a hardware-software system that bonds multiple cellular connections to transmit broadcast-quality video in real-time. The company is headquartered in Hackensack, New Jersey, with additional R&D and sales operations in Israel, reflecting the roots of its founding technical team. LiveU operates as a private company, backed by venture capital and growth equity investors including Viola Private Equity (per Viola, 2018), though the firm does not publicly disclose its ownership structure or AUM. The company's technology has become the industry standard for mobile live video, used by over 4,000 broadcasters including NBC, CNN, BBC, and Fox (per LiveU, 2025). Its product line spans portable backpacks, software apps, and cloud-based production management platforms that handle bonding of up to 14 cellular, satellite, and Wi-Fi connections. Beyond news and sports, LiveU has expanded into remote production, IP video contribution, and live streaming for enterprise clients, positioning itself as a end-to-end infrastructure provider. The firm has deployed hundreds of millions of dollars in R&D and scaling — cited example: its 2020 Series D funding round raised $100M (per Reuters, 2020). LiveU operates across the Americas, Europe, Middle East, Africa, and Asia-Pacific, supporting deployments in over 150 countries. The company's team size is estimated at over 500 employees globally (per LinkedIn, 2024). LiveU has acquired adjacent technology firms including 365vision (per LiveU, 2021), a Scottish provider of cloud-based broadcast automation, and Mjoric (per LiveU, 2019), a live video streaming company. A 2022 operational event: LiveU launched LiveU Studio, a cloud-based live production platform, integrating remote contribution with real-time graphics and switching (per LiveU, May 2022). LiveU's structural differentiator is its proprietary bonding technology—a hardware-software solution notebook in hardware designed in-house—that guarantees reliable, low-latency video from any location without need for satellite or fiber. This gives the company a defensible position against pure-software solutions and hyperscale platform risk, as broadcasters trust a dedicated appliance rather than general-purpose streaming. The model is capital-intensive with high fixed costs, but creates high switching costs and recurring revenue from hardware, software subscriptions, and cloud services.