Asset Manager

Updated:

LoanPro Software

Lloyd Roberts and Ben Lute built LoanPro into the core ledger for modern lenders, processing over 20 million active loans.

LoanPro Software

LoanPro was founded in 2010 in Farmington, Utah, by CEO Lloyd Roberts and CTO Ben Lute. The company emerged from the pair's prior experience running a consumer lending operation, where they discovered that existing loan management systems could not handle the complexity of modern credit products or the velocity of fintech innovation. That operational frustration became the product thesis: a single, programmable ledger capable of managing any loan type across its entire lifecycle. The platform spans origination, servicing, collections, and payments — covering revolving credit lines, installment loans, and commercial lending under one unified architecture. LoanPro does not lend its own capital; it provides the core infrastructure that powers banks, credit unions, and fintech lenders. The firm's API-first design allows clients to embed lending workflows directly into their own applications. Confirmed clients include SoFi (SOFI) and Upgrade, both of which use the platform to manage substantial consumer loan portfolios at scale. The geographic footprint is predominantly North America, with a client base concentrated in the United States. LoanPro raised its first and only external funding round in 2022, securing $100 million in a strategic majority growth investment from FTV Capital (per FTV Capital, 2022). The firm has remained operationally concentrated in Farmington, Utah, and does not disclose total team size. The company has not launched adjacent philanthropic vehicles or public club structures, operating instead as a focused vertical SaaS business. The 2022 growth round was designed to accelerate product development and expand the platform's payments and data capabilities. LoanPro's structural differentiator is its origin story: the platform was built by lenders, for lenders, not by a legacy banking software vendor adapting to APIs. This gives it a genuine edge in handling non-standard credit products and high-frequency account updates that trip up traditional core processors. Its single-ledger architecture avoids the data reconciliation problems common when lenders bolt together separate origination, servicing, and collections systems from different vendors.

Website
loanpro.io

General information

Firm type

Asset Manager

Year founded

2010

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Farmington

Corporate office

Farmington, UT, United States

Principals

Lloyd Roberts

CEO

Ben Lute

CTO

Sector focus

FinTechEnterprise Software

Frequently asked questions

Does LoanPro lend its own capital?

No. LoanPro is a pure software provider — a loan management and servicing platform. It provides the core operational ledger that banks, credit unions, and fintech lenders use to originate, service, and collect on loans. The firm does not hold credit risk or deploy a balance sheet.

How does LoanPro's platform differ from legacy loan servicing systems?

LoanPro was built API-first from inception, meaning every function — origination, servicing, payments, collections — can be accessed programmatically and embedded into a client's own application. Legacy systems were typically built as closed, batch-processing mainframes that require expensive middleware to connect. LoanPro is also designed to handle non-standard credit products (like revolving lines with variable draws) that break traditional systems.

What types of loans can the platform manage?

The platform handles consumer and commercial credit products including installment loans, revolving lines of credit, and complex hybrid structures. The common thread is that LoanPro is built for modern credit — products that require real-time interest calculations, frequent account updates, or non-standard repayment schedules — rather than simple 30-year fixed mortgages.

Who are LoanPro's key clients?

Confirmed clients include SoFi and Upgrade (public record). The broader client base spans banks, credit unions, and fintech lenders in North America. Because the platform is white-labeled, many end-consumers interact with LoanPro's ledger without knowing it.

What was the purpose of the 2022 FTV Capital investment?

The $100 million strategic majority growth investment from FTV Capital (2022) was structured to accelerate product development, specifically around payments functionality and enhanced data analytics. It was LoanPro's first external capital raise since founding in 2010, and it brought FTV's fintech operating expertise onto the board.

Is LoanPro still based in Utah?

Yes. The company was founded and remains headquartered in Farmington, Utah, north of Salt Lake City. The area has a concentrated talent pool of fintech and SaaS operators, which the firm continues to draw from.

Does LoanPro offer any adjacent financial products, like a lender network or capital marketplace?

No. LoanPro has stayed focused on being the core technology infrastructure layer. It does not operate a loan marketplace, a capital network, or any services that would put it in competition with its lender clients. This is a deliberate choice to avoid channel conflict.

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