Private EquityRIA · CRD 160586SEC-RegisteredPrivate Fund Adviser

Updated:

Lobby Capital

Lobby Capital is a Palo Alto venture firm founded by three August Capital partners in 2020 that deployed over $100M across 30+ early-stage companies.

Lobby Capital logo

Lobby Capital

Lobby Capital is an SEC-registered investment adviser based in Palo Alto, CA, registered since 2022. It offers investment advice to clients. The firm is headquartered in Palo Alto.

General information

Firm type

Private Equity

Year founded

2020

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Palo Alto

Corporate office

Palo Alto, CA, United States

Principals

David Hornik

Founding Partner

Eric Carlborg

Founding Partner

Buddy Arnheim

Founding Partner

Sector focus

Enterprise SoftwareAI/MLFinTechCybersecurityClimateTech

Frequently asked questions

Who runs investment decisions at Lobby Capital?

David Hornik, Eric Carlborg and Buddy Arnheim are the three founding general partners and the sole investment committee. Lobby operates without junior investment professionals, so every funding decision and board interaction involves at least one — and often all three — named partners. Hornik is the most publicly visible, having led August Capital's investments in Splunk, Fastly and GitLab before the 2020 spinout.

Does Lobby Capital manage a single venture fund or multiple vehicles?

Lobby operates a single venture fund strategy, raising funds on a sequential basis rather than spinning out sector-specific or stage-specific vehicles. Its initial 2020 fund and the follow-on vehicle closed in October 2023 follow the same mandate: concentrated early-stage enterprise-technology investing led by the same three general partners.

What investment stage does Lobby Capital typically target?

Lobby focuses on seed and Series A rounds, generally writing initial checks between $2 million and $8 million. The firm reserves significant follow-on capital to maintain pro-rata positions through later rounds, a posture that signals its intent to remain an active board participant as companies scale rather than passively tagging along.

How did Lobby Capital's founding partners establish their LP relationships before the spinout?

Hornik spent 20 years at August Capital, while Carlborg and Arnheim each spent over a decade there, co-investing and managing LP relationships throughout that tenure. When they launched Lobby in 2020, August Capital's existing limited partners provided the anchor commitments for Fund I — a continuity rare enough that TechCrunch covered the transition explicitly at the time (per TechCrunch, 2020).

Does Lobby Capital participate in fund commitments or only direct deals?

Lobby invests solely through direct equity investments in early-stage companies. There is no fund-of-funds allocation, SPV platform or secondaries program. Its entire deployment is captured in the 30-plus portfolio companies it has backed since 2020, plus follow-on reserves held for pro-rata maintenance.

Which sectors does Lobby Capital explicitly pursue?

Lobby is an enterprise-technology specialist. Its portfolio concentrates on enterprise SaaS, AI-native infrastructure, cybersecurity, developer tooling and data-platform companies. The firm has publicly confirmed positions in Hex Technologies (collaborative data science), Mux (video infrastructure) and Descope (authentication), all of which sit within those enterprise-technology verticals.

What is Lobby Capital's known posture on board participation?

Board participation is Lobby's defining structural feature. All three general partners sit on every portfolio company's board — either as a full director or as a board observer — which embeds the entire partnership into the governance of each investment. This is a deliberate departure from the scaled-venture model where one partner covers 8 to 12 boards alone.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

Need institutional-grade insight on private equity firms?

Altss delivers:

Principals with verified direct contactsAllocation history by asset classOSINT-derived deal signals
Book a demo

Prefer a guided tour?

We’ll walk you through:

Interactive funding timelinesCustom mandate & allocation filters
Book a demo

Browse by category

More Palo Alto Private Equity profiles