Locafy

Locafy

Locafy was founded in 2009 and is headquartered in Subiaco, Western Australia, with Gavin Burnett serving as Chief Executive Officer. The firm operates as a technology company rather than a traditional family office or asset manager, commercializing its SEO automation platform for large-scale digital publishers and enterprise clients. The company's core technology automates the creation of keyword-targeted landing pages at scale, integrating with existing content management systems to generate programmatic local and topical SEO pages. Its primary commercial relationships are with directory publishers, media companies, and franchise networks. The platform's value proposition centers on replacing high-cost manual SEO campaigns with automated, template-driven page generation that is designed to rank for thousands of long-tail search queries across geographies and topics. Locafy is publicly listed on the Nasdaq Capital Market under the ticker LCFY, having completed its US listing in 2022. The firm maintains operations across Australia, with its published address in Subiaco. In late 2023, the company announced a strategic partnership with a major global digital marketing platform to integrate its SEO automation capabilities, signaling an emphasis on channel-based distribution over direct enterprise sales (per the firm's official communications, 2023). What structurally differentiates Locafy is its productization of a historically services-heavy discipline. While most SEO remains consultative and labor-intensive, Locafy's architecture treats search-engine ranking as an engineering problem solved through automation, speed of page deployment, and technical compliance with search-engine algorithms. This approach makes the platform most relevant to businesses managing thousands of location-based or topic-based web pages that require constant refreshing to remain competitive in organic search results.