Lombard Asia

Pote Videt and Chris Womack serve as Managing Directors and lead the firm's investment committee. Videt joined from Finansa, a Thai merchant bank, while Womack previously co-founded Lombard Investments in the United States, bringing cross-border institutional experience to the partnership. Together they oversee deal origination, due diligence, and portfolio management for all funds.

The firm sources investments primarily through the local business networks of its Bangkok-based team, relying on multi-decade relationships with family-owned conglomerates and entrepreneurs in Thailand, Vietnam, and Indonesia. Lombard Asia does not participate in broad auction processes and targets founder-led businesses that value a long-term, operationally engaged minority partner.

Lombard Asia invests exclusively through direct equity stakes, taking significant minority positions of typically 20 to 40 percent in portfolio companies. The firm does not act as a fund-of-funds or allocate capital to external managers. Co-investment alongside limited partners is offered on a deal-by-deal basis.

The firm has historically avoided capital-intensive heavy infrastructure, pure technology startups, and real estate development. Its mandate is concentrated on domestic consumption-linked sectors: branded consumer goods, private healthcare, and specialty financial services. Lombard Asia does not take control positions and avoids turnarounds or distressed situations.

Lombard Asia operates solely as a direct investor. It does not co-invest alongside other private equity firms on a fund basis, though limited partners in its vehicles may occasionally co-invest directly into specific portfolio companies. The firm historically has not syndicated deals with competing general partners in its core markets.