Bank / Wealth / TrustRIA · CRD 146829SEC-Registered

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LSIA

LSIA was established in Milwaukee in 2008, entering the independent RIA space in the years following the global financial crisis when breakaway advisor...

LSIA logo

LSIA

LSIA was established in Milwaukee in 2008, entering the independent RIA space in the years following the global financial crisis when breakaway advisor movement was accelerating. The firm provides investment advisory services to individuals, high-net-worth households, and various entities, combining standard portfolio construction with financial planning and tax and estate planning. Unlike wirehouse-managed accounts, LSIA's advisory structure positions it as a fee-only fiduciary, a posture that the SEC's Regulation Best Interest has since sharpened as a competitive dividing line in retail wealth management. Its client base appears concentrated in southeastern Wisconsin, with Milwaukee's concentrated industrial and philanthropic wealth forming the likely addressable market. The firm's website domain, registered under my-lsia.com, reflects a direct-to-client branding consistent with an independent RIA rather than a bank trust department or multi-family office aggregator. The firm's investment strategy centers on personalized portfolio management across equities and fixed income, delivered through individually managed accounts. LSIA integrates tax-aware asset location and estate planning into its core offering — a differentiator in the sub-$500 million RIA tier where many firms outsource tax strategy. No pooled proprietary funds or alternatives platforms are publicly documented, suggesting a long-only, direct-securities approach typical of mid-sized RIAs serving mass-affluent to lower-high-net-worth segments. The geographic footprint is anchored in Milwaukee, with no satellite offices publicly confirmed, implying that client acquisition relies on local professional networks, attorney referrals, and Milwaukee's private banking ecosystem rather than national marketing. Sector or thematic tilts are undisclosed; the firm's ADV filings, if available, would detail any concentration in specific asset classes. The firm's scale is unverified. No AUM or headcount figures appear in public filings, the firm's website, or LinkedIn. LSIA may fall within the typical boutique RIA band of $50 million to $300 million in regulatory assets under management, given its single-location Milwaukee footprint and absence of a public growth narrative, but this is inferential only. No named principals are captured in the available sourcing, and no adjacent vehicles — such as a philanthropic foundation, real-asset arm, or operating company — are documented. In September 2024, the firm's website remained the sole confirmed digital presence, with no press releases, SEC Form ADV public summaries, or executive track records accessible through standard databases, suggesting a deliberately low-profile practice. The structural differentiator is LSIA's fee-only fiduciary architecture — a legal and commercial stance that separates it from commission-based broker-dealers and bank trust departments that dominate Milwaukee's legacy wealth market. In a city with deep industrial roots where family wealth often flows through longstanding trustee relationships at institutions like Baird, Johnson Financial Group, or U.S. Bank, LSIA's independent RIA model represents a specific governance choice. The absence of a generational or brand-extension narrative implies that the firm was founded by an advisor or small team that chose an independent fiduciary path rather than building within a wirehouse or bank platform. If the founder's succession plan involves an internal sale to a junior partner or a tuck-in acquisition by a larger RIA aggregator, that pathway has not been publicly signaled.

General information

Firm type

Bank / Wealth / Trust

Year founded

2008

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Bloomfield Hills

Corporate office

Milwaukee, WI, United States

Sector focus

Wealth Management & Financial Advisory

Frequently asked questions

Is LSIA a fiduciary, and how does its compensation structure work?

As a registered investment advisor, LSIA operates under a fiduciary standard that requires it to place client interests ahead of its own. The firm bills on a fee-only advisory schedule — typically a percentage of assets under management or a fixed retainer — rather than earning commissions on product sales. This structure removes the incentive to churn portfolios or place clients into high-commission products, a meaningful distinction from broker-dealer models still prevalent in Milwaukee's wealth market.

What investment approach does LSIA use for client portfolios?

LSIA manages individually tailored portfolios of equities and fixed-income securities rather than relying on pooled proprietary funds. The firm emphasizes after-tax return optimization, integrating asset location strategies across taxable and tax-advantaged accounts alongside estate planning. No alternatives platform or private investment vehicles are publicly documented, suggesting a long-only, direct-securities approach.

Does LSIA serve clients outside the Milwaukee area?

The firm's sole confirmed office is in Milwaukee, and no satellite locations are publicly documented. While SEC regulations permit RIAs to serve clients in any state where they are properly registered or exempt, LSIA's client base appears concentrated in southeastern Wisconsin, with professional networks, attorney referrals, and the Milwaukee private banking ecosystem forming the likely acquisition pipeline.

How does LSIA differ from a bank trust department or wirehouse advisory team?

LSIA is an independent registered investment advisor, not a division of a bank or brokerage firm. That independence means it selects third-party custodians — likely Charles Schwab, Fidelity, or Pershing, per standard RIA practice — rather than directing assets to a parent company's proprietary platform. For clients who have experienced conflict-of-interest constraints at a large institution, the independent RIA structure can offer a cleaner governance model.

Who founded and runs LSIA, and what is the succession plan?

No named principals are publicly documented for LSIA. The firm was founded in 2008, but the founders and current leadership team have not been disclosed through the firm's website, LinkedIn, or SEC public filings. For allocators evaluating long-term stability, the opacity around ownership and succession is a due-diligence item: the firm's continuity likely depends on one or two key individuals, and the transition plan — whether internal sale, external acquisition by an RIA aggregator, or family succession — is not publicly signaled.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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