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Møller Mobility Group
Harald Aars Møller founded the firm in 1936, securing the Volkswagen import contract twelve years later—an anchor that shaped eight decades of wealth...
Møller Mobility Group
Harald Aars Møller founded the firm in 1936, securing the Volkswagen import contract twelve years later—an anchor that shaped eight decades of wealth accumulation within a single family. Today the group is controlled through Aars AS, the Møller family holding company, with chairman and CEO Øyvind Schage Førde representing the fourth generation of family ownership. Møller Mobility Group operates Norway’s largest auto retailer, Møller Bil, with 44 dealerships and 12 specialist body shops, while the import and wholesale business distributes Volkswagen, Audi, Škoda, and CUPRA across the Nordics and Baltics. The group’s 2024 revenue reached 39.4 billion kroner, 92% of passenger car sales being electric—giving it material exposure to EV adoption economics in one of the world’s most electrified markets. Alongside the core automotive cash flows, the family deploys capital through Aars AS into private equity co-investments, frequently alongside Wiski Capital in Nordic startups. Beyond mobility, the family holds a named real estate portfolio through Møller Eiendom, with assets that include Gamle Deichmanske in Hammersborg, Møllergata 37 and 24 in central Oslo, Harbitzalléen 5 at Skøyen, the industrial site Kjerraten 16 in Drammen, and the residential Balders Plass at Frogner. The collection, together designated the Møller Eiendom Portfolio, spans Norway and the Baltics. Philanthropic activity is housed under the Møller Medvind foundation, and the group maintains membership in Ethical Trade Norway. Where most auto fortunes remain operationally concentrated on the manufacturer or dealership level, Møller Mobility Group has evolved a layered holding structure that pairs a dominant automotive distribution business with a directly owned property portfolio and an active family-office co-investment vehicle. This architecture allows the group to reinvest operational earnings into real assets and startup equity while keeping management and governance within Aars AS under the unified chairmanship of Øyvind Schage Førde.
General information
Firm type
Corporate Investor
Year founded
1936
AUM
Undisclosed
Location
Region
Europe
Country
Norway
City
Oslo
Corporate office
Oslo, Norway
Principals
Øyvind Schage Førde
Styreleder (Chairman)
Harald Aars Møller
Tredje generasjons eier og partner (Third-generation owner and partner)
Sector focus
Frequently asked questions
Who runs investment decisions at Møller Mobility Group?
Investment oversight rests with Øyvind Schage Førde, who chairs both Møller Mobility Group and the family holding company Aars AS. Day-to-day auto operations run through the group’s operating subsidiaries, while the family office arm, Aars AS, handles private equity co-investments and real estate acquisitions. Harald Aars Møller, a third-generation family member, serves as partner.
How is Møller Mobility Group related to Aars AS?
Aars AS is the family holding company and controlling shareholder of Møller Mobility Group. It serves as the Møller family office, housing the family’s investment activities—including real estate holdings through Møller Eiendom and private equity co-investments—while Møller Mobility Group concentrates on the automotive import, retail, and financing businesses.
Does Møller Mobility Group co-invest with external partners?
Yes. Through Aars AS, the family frequently co-invests alongside Wiski Capital, a repeat partner in Nordic startup investments. These co-investments are separate from the group’s automotive balance sheet and are conducted through the family office structure.
What real estate assets does the Møller family own?
The Møller Eiendom Portfolio includes commercial properties at Møllergata 37, Møllergata 24, and Harbitzalléen 5 in Oslo, the industrial site Kjerraten 16 in Drammen, the residential Balders Plass at Frogner, and the mixed-use Gamle Deichmanske in Hammersborg. The portfolio extends across Norway and the Baltics.
Where does the Møller family’s underlying wealth originate?
The wealth originates from the 1948 Volkswagen import contract secured by founder Harald Aars Møller, which established the firm as Volkswagen’s distributor for Norway. Over decades, the group expanded into retail, service, financing, and the addition of Audi, Škoda, and CUPRA to its import portfolio.
Is Møller Mobility Group’s investment activity independent of the auto operations?
Structurally, yes. The automotive import, retail, and financing businesses sit inside Møller Mobility Group. The family’s investment activity—real estate, startup co-investments, and the Møller Medvind foundation—is conducted through Aars AS, the controlling holding company. This separation preserves the operational focus of the auto group while allowing unrelated investment deployment.
What philanthropic structures are associated with the Møller family?
The primary philanthropic vehicle is Møller Medvind, a foundation linked to the Møller family. The group also participates in Ethical Trade Norway, reflecting a focus on responsible business conduct separate from the profit-seeking activities of the auto and real estate operations.
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