Mad'a Investments

Mad'a Investments

Abdullah Abdulaziz Al Othaim established Mad'a Investments in Riyadh in 2017 as the dedicated private equity arm of the Al Othaim family enterprise. The family's wealth stems from Abdul Aziz Al Othaim & Sons Holding Company (ASO&SONS), a Saudi conglomerate with decades of operational history in retail, real estate, and consumer sectors. Mad'a functions alongside Riva Investment, the family's international investment hub, creating a dual-track structure that separates domestic private equity from global asset allocation. The firm's charitable activities flow through the Abdullah Saleh Al Othaim and Sons Charity Foundation, and its real asset holdings include the OAK Villages residential development and the Abdul-Elah Al-Othaim Humanitarian City in Qassim. Mad'a targets equity positions ranging from early-stage venture to control buyouts, with a geographic focus almost entirely on Saudi Arabia. The firm's strategy blends direct company investments with co-investment partnerships — Saudi Venture Capital Company (SVC), the government-backed fund-of-funds, has appeared alongside Mad'a in rounds for Saudi fintech companies including HyperPay. Sector coverage spans fintech, healthcare services, catering and food, tourism, and logistics, reflecting the conglomerate's operational roots and the Kingdom's Vision 2030 priority sectors. The firm does not publicly report fund sizes or deployment figures. Mad'a manages a mixed portfolio of growth-stage operating companies and mature buyout positions, sourcing deals through the Al Othaim family's extensive corporate networks. Mad'a operates from a single office in Riyadh. The firm's investment professionals sit within the broader Al Othaim holding structure rather than a standalone partnership, a common configuration for Saudi family-backed investment platforms. The parent company, ASO&SONS, maintains a diversified asset base that includes the Mada Properties Portfolio in Riyadh, OAK Villages residential projects, and the Qassim-based humanitarian city. Mad'a's alignment with SVC, a frequent co-investment partner, signals access to deal flow within Saudi Arabia's startup ecosystem. In September 2023, the Saudi Central Bank approved HyperPay's transition to a licensed e-money institution, a regulatory milestone for one of Mad'a's known portfolio positions (per public record). The firm's structural differentiator lies in its identity as a single-family-backed direct investment platform in a market dominated by institutional fund structures and government-linked entities. Mad'a does not operate blind-pool funds or solicit third-party capital; it invests proprietary family wealth with the flexibility to hold assets indefinitely — a posture that distinguishes it from both MENA-region institutional LPs and the closed-end venture funds that have proliferated in Riyadh. The dual-structure relationship between Mad'a's domestic private equity mandate and Riva Investment's international activities provides the family with segregated governance and distinct investment committees, a governance architecture uncommon among Saudi private offices.