Magento

Magento operated under a dual-license model. The free, open-source Community Edition drove massive adoption among developers and smaller merchants, while the paid Enterprise Edition targeted larger businesses with advanced features, official support, and service-level agreements. The company also generated revenue through platform partnerships, technical support subscriptions, and its Magento Marketplace for premium extensions and themes. This structure turned its user base into an effective distribution channel — developers who learned on the free product often recommended the enterprise tier to clients.

Magento as a brand and standalone company no longer exists. Following Adobe's acquisition, the Magento Open Source edition (formerly Community Edition) remains available under a permissive license and is actively used by a large install base of developers and agencies. The commercial product was rebranded as Adobe Commerce, fully integrated into the Adobe Experience Cloud suite, and is now sold exclusively as a SaaS-enabled enterprise offering with Adobe's native AI, analytics, and content-management layers bolted on.

Co-founder Roy Rubin had already departed Magento in 2011, well before the Adobe acquisition, shifting into early-stage technology investing and mentorship. Co-founder and CTO Yoav Kutner left the company's leadership after the platform was briefly owned by eBay (which acquired Magento prior to spinning it back out). Kutner went on to co-found OroCommerce in 2015, a B2B e-commerce platform built by much of the original Magento engineering core. Neither founder was involved in Magento's operations by the time Adobe acquired the company.