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Mainstay Capital Management
David Kudla launched Mainstay Capital Management in 2000, scaling the registered investment advisor from a one-man operation in Grand Blanc, Michigan, into a...
Mainstay Capital Management
David Kudla launched Mainstay Capital Management in 2000, scaling the registered investment advisor from a one-man operation in Grand Blanc, Michigan, into a firm that manages several billion dollars in discretionary client assets. Kudla, a former General Motors engineer who retooled into financial services, built the practice around a thesis that corporate retirement savers needed institutional-quality management that employer-sponsored plans typically do not provide. The firm's client base skews heavily toward GM and Delphi salaried retirees, reflecting its deep roots in the automotive corridor north of Detroit. The firm deploys an active multi-asset approach, blending individual equity and fixed-income selection with tactical ETF allocations across U.S. large-cap, international developed, emerging markets, and investment-grade credit. Rather than outsourcing to model portfolios, Kudla's investment committee runs a proprietary direct-indexing overlay that harvests tax losses across hundreds of individual stock positions. Core sector exposures include industrials, technology, financials, and healthcare — holdings historically skewed toward blue-chip names such as Microsoft, Johnson & Johnson, and Procter & Gamble. The firm serves clients across Michigan, Florida, and other Sun Belt retirement destinations. Mainstay discloses 15 professionals on its public ADV filing, with Kudla serving as CEO and Chief Investment Strategist. The advisory operates a single office in Grand Blanc, though Kudla maintains a satellite presence in Naples, Florida, during winter months when a large share of the retiree client base resides there. The firm has launched adjacent educational businesses including a market-commentary publication and financial-literacy workshops for corporate human-resources departments. In March 2024 Kudla published a market outlook emphasizing the Magnificent Seven's continued earnings dominance as justification for concentrated U.S. equity exposure in client retirement accounts (per the firm, March 2024). Mainstay's structural differentiator is its geographic arbitrage. Operating from Grand Blanc keeps overhead well below a comparable RIA in Chicago or New York, allowing the firm to manage smaller account sizes profitably — a critical advantage for serving the middle-market retiree demographic that wirehouses typically shed. Kudla's engineering background also informs a systems-driven investment process uncommon among generalist RIAs in non-coastal markets.
General information
Firm type
Bank / Wealth / Trust
Year founded
2000
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Grand Blanc
Corporate office
Grand Blanc, MI, United States
Principals
David Kudla
Founder, CEO and Chief Investment Strategist
Frequently asked questions
Who makes investment decisions at Mainstay Capital Management?
Founder David Kudla serves as CEO and Chief Investment Strategist, chairing the firm's investment committee. He built Mainstay's investment process around direct indexing and tactical asset allocation after transitioning from a prior career as an engineer at General Motors. The firm's public disclosure documents list Kudla as the sole portfolio manager responsible for investment strategy.
How does Mainstay source its client base?
The firm's client acquisition is concentrated among salaried retirees from Michigan's automotive sector, particularly General Motors and Delphi. Educational workshops, corporate HR department relationships, and a long-running market commentary publication serve as primary lead-generation channels. Geographic concentration in Michigan and seasonal client presence in Florida shape the firm's service delivery model.
What investment vehicle structure does Mainstay use for client portfolios?
Mainstay manages client assets through individually managed accounts on a discretionary basis, not pooled funds. The firm uses a combination of direct individual equity and bond holdings alongside ETFs to construct portfolios. Its direct-indexing approach enables tax-loss harvesting across hundreds of positions, which is a core component of its value proposition for taxable retirement accounts.
Is Mainstay Capital Management related to MainStay Investments, the New York Life subsidiary?
No. Mainstay Capital Management is an independent registered investment advisor based in Grand Blanc, Michigan, founded by David Kudla. MainStay Investments, with a capital 'S', is a separate entity — the retail mutual fund distribution arm of New York Life Investments. The two firms have no ownership, operational, or commercial relationship, though the name similarity has been a persistent source of market confusion.
How does the firm handle clients who relocate to retirement destinations?
Kudla maintains a seasonal presence in Naples, Florida, where a significant share of the firm's retiree client base spends winter months. The firm's service model accommodates geographic dispersion through remote advisory delivery while preserving the in-person relationship model during Florida's high season. This bicoastal geographic strategy mirrors migration patterns typical of its midwestern manufacturing retiree demographic.
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