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Make-A-Wish
Make-A-Wish has granted half a million wishes to critically ill children since 1980, operating through 58 U.S.
Make-A-Wish
Make-A-Wish Foundation of America was founded in Phoenix in 1980, inspired by a single granted wish for a boy with leukemia. The organization formalized as a national 501(c)(3) shortly after, building a federated structure of local chapters that now covers the entire United States. Wealth origin is inapplicable in the conventional family-office sense; the entity is a grantor-funded foundation whose corpus derives from millions of individual donors, corporate partners, and a portfolio of endowment assets. The foundation’s principal investment pool consists of an endowment portfolio alongside a cryptocurrency donation program, which accepts Bitcoin and other digital assets for conversion to fiat. The investment strategy is conservative and liquidity-focused, designed to support annual wish-granting operations rather than capital appreciation. Real estate holdings provide additional structural ballast: the national headquarters in Phoenix, the Finker-Frenkel Wish House in Miami, and chapter-specific Wish Houses in Scottsdale and Tarrytown. Unlike a traditional promoter, Make-A-Wish does not raise blind-pool funds; it deploys cash and in-kind contributions directly into experiences — travel, construction, celebrity meetings — that its own outcome data shows alleviate traumatic stress for families and mark a turning point in a child’s medical treatment. Reba Dominski, Chief Social Responsibility Officer at U.S. Bank, leads a board that includes SB Projects founder Scooter Braun, Disney Experiences Chairman Josh D’Amaro, Polen Capital CEO Stan Moss, and Isos Capital Management co-founders George Barrios and Michelle Wilson. The leadership group reflects the foundation’s reliance on senior financial and media operators to guide investment governance and donor network expansion. In parallel, the Make-A-Wish Real Estate Division in Greater Los Angeles coordinates a network of real estate leaders from firms including Morgan Stanley and Newmark. In 2024, the organization launched the Starblazer Awards, a recurring honor recognizing accomplished wish alumni, suggesting a maturing focus on longitudinal impact reporting. The foundation’s structural differentiator lies in its chapter-based, asset-light deployment model. Rather than centralizing capital at a national level and disbursing grants downward, Make-A-Wish devolves operational and real estate decision-making to its 58 regional chapters, each of which maintains its own balance sheet and wish-granting pipeline. This architecture means the endowment is effectively a pooled reserve backstop, not a top-down allocator — a governance design that insulates mission fulfillment from a single point of investment committee failure.
General information
Firm type
Endowment / Foundation
Year founded
1980
AUM
$25M – $50M (Altss estimate)
Location
Region
North America
Country
United States
City
Phoenix
Corporate office
1702 E. Highland Ave, Suite 400, Phoenix, AZ 85016, United States
Additional offices
Scottsdale, AZ · Tarrytown, NY · Miami, FL · Los Angeles, CA
Principals
Reba Dominski
Board Chair
Scooter Braun
National Board Member
Josh D'Amaro
National Board Member
Rebecca Messina
National Board Member
George Barrios
Former Board Chair
Stan Moss
Board Member
Michelle Wilson
Board Member
Sector focus
Frequently asked questions
How is Make-A-Wish’s endowment structured and who governs the investment committee?
The endowment is held at the national level and functions as a pooled reserve backstop for the chapter network. Governance falls under the national board, which includes senior operators from U.S. Bank, Polen Capital, and Isos Capital Management. Make-A-Wish does not publicly disclose the size of its endowment or a separate investment committee roster, so the board itself appears to provide investment oversight alongside standard audit and finance committee responsibilities.
Does Make-A-Wish accept cryptocurrency donations, and how are they managed?
Yes. The foundation maintains a cryptocurrency donation portfolio that accepts Bitcoin and other major digital assets. Donated crypto is converted to fiat upon receipt rather than held on balance sheet, consistent with a liquidity-first treasury posture. The program is facilitated through standard third-party crypto donation processors.
What role does real estate play in the foundation’s asset base?
Real estate serves an operational function rather than a return-seeking one. Holdings include the national headquarters in Phoenix, chapter-dedicated Wish Houses in Scottsdale, New York, Miami, and Los Angeles, and donated properties used for family experiences. The Make-A-Wish Real Estate Division in Greater Los Angeles networks with professionals from Morgan Stanley and Newmark to source and manage these mission-connected properties.
How are the national office and local chapters financially interrelated?
Each of the 58 U.S. chapters operates as an independent 501(c)(3) with its own balance sheet, fundraising apparatus, and wish-granting pipeline. The national office provides brand licensing, shared services, and endowment backstop support. Chapitres remit a portion of locally raised funds to the national entity, but the majority of wish costs are covered directly at the chapter level.
What evidence does Make-A-Wish provide about the medical impact of wish granting?
The foundation cites its own outcome research showing that 89% of doctors believe a wish helps relieve a family from traumatic stress, and roughly three-quarters of wish alumni report their wish was a turning point in their treatment. These figures are drawn from internal surveys and are shared publicly on the foundation’s website. Independent third-party medical validation of the data is not regularly published.
Does Make-A-Wish invest in or accept donations of return-seeking private assets?
There is no public evidence that the endowment allocates to private equity, venture capital, or hedge funds. The foundation’s only disclosed non-traditional asset is the cryptocurrency donation portfolio, which is immediately liquidated. The lack of any named alternative-investment board advisors suggests the investment policy skews conservative and traditional.
How is the national board recruited, and what specific expertise do current members bring?
Board members are recruited through a standard nonprofit governance process and reflect deep ties to media, banking, and institutional asset management. Reba Dominski brings structured finance and corporate social responsibility perspective from U.S. Bank. Stan Moss runs Polen Capital, a growth-focused public-equity manager. George Barrios and Michelle Wilson co-founded Isos Capital, a private investment firm with a focus on sports, media, and entertainment, while Scooter Braun connects the foundation to cultural and celebrity-driven fundraising channels.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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