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Manko Marketing
Founder Greg Manko operates a boutique marketing consultancy focused on a single, narrowly defined segment: fintech companies with at least a decade of...
Manko Marketing
Founder Greg Manko operates a boutique marketing consultancy focused on a single, narrowly defined segment: fintech companies with at least a decade of operating history. The firm's own materials emphasize that more than 33,000 fintechs were launched between 2008 and 2026, per Statista, and that legacy providers — firms that delivered financial technology before the term existed — now require deliberate marketing to defend market position against newer entrants. Manko's professional background spans full-time marketing leadership roles at CFA Institute, Deutsche Bank, DXC Technology, EY, and MetLife, along with consulting engagements for BNP Paribas, Citibank, HSBC, J.P. Morgan, KeyBank, Scotiabank, and others (per firm website). The consultancy's core offering is the Marketing Action Plan, a diagnostic engagement that maps client goals, identifies barriers, and defines measurable outcomes before activating any campaign work. Subsequent services can include strategy development, content creation, and conference-marketing support aimed at increasing qualified leads from sponsorships, demos, and speaking slots. Geographic coverage is not detailed on the firm's website, though Manko's corporate and consulting experience spans North America, Europe, and Asia. Manko Marketing does not disclose AUM, team size, or office locations. The firm operates without publicly named co-investors, fund structures, or portfolio companies — consistent with a solo consulting practice. No adjacent philanthropic vehicles or investment arms are referenced in its public materials. No verifiable operational events from the last 24 months appear in available sources. Structurally, Manko Marketing differentiates by combining a practitioner's depth — 25 years in financial-services marketing, starting with childhood lemonade-stand-style marketing setups (per firm website) — with an explicit refusal to serve startups. The firm's entire value proposition rests on marketing exclusively for companies that have already proven longevity, which shapes both the client base and the service methodology.
General information
Firm type
other
Year founded
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AUM
Undisclosed
Location
Region
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Country
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City
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Corporate office
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Principals
Greg Manko
Founder & Marketing Consultant
Sector focus
Frequently asked questions
Who runs Manko Marketing and makes client decisions?
Greg Manko is the Founder & Marketing Consultant and appears to be the sole principal. The firm's website lists no other team members. Manko previously held full-time marketing executive positions at CFA Institute, Deutsche Bank, DXC Technology, EY, and MetLife, and has been running his own business for more than 12 years (per firm website).
What is the Marketing Action Plan, and why is it central to the firm's approach?
The Marketing Action Plan is Manko Marketing's signature diagnostic engagement. It maps a client's desired outcomes, defines success metrics, identifies barriers, and assesses the value of achieving those goals before any campaign execution begins. According to the firm's website, every engagement starts with this plan, which then informs strategy activation, integration of additional marketing activities, and ongoing evaluation.
Which types of companies does Manko Marketing serve, and which does it exclude?
The firm positions itself as the only marketing agency dedicated exclusively to long-standing fintech firms — specifically those with at least 10 to 30 years of operating history. It explicitly does not serve startups or newly founded companies. The website frames this focus as a response to the roughly 33,000 fintechs founded globally since 2008 (per Statista, cited on firm website).
What marketing services does Manko Marketing offer beyond the initial diagnostic?
After completing the Marketing Action Plan, the firm can activate marketing strategies, create concepts and materials, and integrate additional activities for sustainable engagement. Specific tactical areas mentioned on the firm's website include boosting revenue through unified marketing strategy, improving conference-marketing ROI (demos, sponsorships, speaking slots), and helping established firms compete for attention against younger companies.
What is Greg Manko's professional background before founding the firm?
Greg Manko has more than 25 years of marketing experience within financial services. His full-time roles have included marketing leadership positions at CFA Institute, Deutsche Bank, DXC Technology, EY, and MetLife. He has also consulted for BNP Paribas, Citibank, Earnix Inc., HSBC, J.P. Morgan, KeyBank, Polaris Financial Technology, and Scotiabank (per firm website).
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