Manko Marketing

Greg Manko is the Founder & Marketing Consultant and appears to be the sole principal. The firm's website lists no other team members. Manko previously held full-time marketing executive positions at CFA Institute, Deutsche Bank, DXC Technology, EY, and MetLife, and has been running his own business for more than 12 years (per firm website).

The Marketing Action Plan is Manko Marketing's signature diagnostic engagement. It maps a client's desired outcomes, defines success metrics, identifies barriers, and assesses the value of achieving those goals before any campaign execution begins. According to the firm's website, every engagement starts with this plan, which then informs strategy activation, integration of additional marketing activities, and ongoing evaluation.

The firm positions itself as the only marketing agency dedicated exclusively to long-standing fintech firms — specifically those with at least 10 to 30 years of operating history. It explicitly does not serve startups or newly founded companies. The website frames this focus as a response to the roughly 33,000 fintechs founded globally since 2008 (per Statista, cited on firm website).

After completing the Marketing Action Plan, the firm can activate marketing strategies, create concepts and materials, and integrate additional activities for sustainable engagement. Specific tactical areas mentioned on the firm's website include boosting revenue through unified marketing strategy, improving conference-marketing ROI (demos, sponsorships, speaking slots), and helping established firms compete for attention against younger companies.

Greg Manko has more than 25 years of marketing experience within financial services. His full-time roles have included marketing leadership positions at CFA Institute, Deutsche Bank, DXC Technology, EY, and MetLife. He has also consulted for BNP Paribas, Citibank, Earnix Inc., HSBC, J.P. Morgan, KeyBank, Polaris Financial Technology, and Scotiabank (per firm website).