Maple Park Capital Partners

Co-founders Andrew Lauck and Alex lead the firm's investment decisions. The firm publicly emphasizes that their nearly two-decade friendship shapes a collaborative, partnership-oriented investment committee approach, though it does not disclose the precise governance structure. Vice President Jacob Cohen supports deal execution and portfolio management (per PE Hub).

Maple Park leverages deep relationships with multi-unit operators and a network of athlete-advisors — including NBA Hall of Famer Jason Kidd — to identify businesses in experiential services. The firm has publicly stated its founders' long-standing industry relationships are a differentiating sourcing advantage, particularly in franchising and youth enrichment. It does not disclose a dedicated business development team.

Maple Park operates as a principal investment firm, not a single-family office. It deploys third-party capital through a traditional private equity model, making majority investments in service businesses. The firm's public communications consistently position it as a private equity firm with a thematic focus on durable, in-person experiences.

The firm's public disclosures show only direct, control-oriented platform investments — such as Rita's Italian Ice and Prep Network — with no mention of fund commitments or limited partner roles in other managers' vehicles. Its model appears to be exclusively direct investing.

Maple Park targets majority growth investments in established, multi-unit businesses with proven unit economics. Its first platform deal, Rita's Italian Ice, was a majority growth investment, and Prep Network represented a strategic partnership to accelerate platform expansion — suggesting a focus on scaling existing operators rather than early-stage or venture investments.

The firm's stated thesis specifically favors businesses delivering in-person experiences as a hedge against automation and digital substitution. While it has not published an explicit exclusion list, its public comments suggest it avoids digital-only or AI-dependent models in favor of 'AI-proof brands' that require physical presence.

There is no public disclosure of a philanthropic foundation, donor-advised fund, or impact-investing vehicle associated with Maple Park Capital Partners or its named principals. The firm's communications are exclusively focused on its investment activities.