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Maple Park Capital Partners
Founded by Andrew Lauck and Alex, Maple Park Capital Partners operates from Dallas and New York as a principal investment firm concentrated on...
Maple Park Capital Partners
Founded by Andrew Lauck and Alex, Maple Park Capital Partners operates from Dallas and New York as a principal investment firm concentrated on experiential and consumer services. The firm traces its origin to a nearly two-decade friendship, which it cites as the foundation for a partnership-driven investing approach focused on durable, in-person business models. Its first platform deal was a majority growth investment in Rita's Italian Ice & Frozen Custard. Maple Park targets control positions in multi-unit businesses, franchisors and franchisees, youth enrichment, travel and hospitality, and business services. The strategy centers on what the firm calls resilient, experience-based models aligned with long-term shifts in how people spend their time. Confirmed portfolio companies include Rita's Italian Ice & Frozen Custard and Prep Network, a youth sports platform spanning subscription content, live events, and collegiate athlete recruitment. In 2025, Prep Network acquired Coast 2 Coast Preps to expand its middle-school basketball footprint. Maple Park seeks companies where physical co-presence is integral to value — ice cream shops, sports tournaments, rental counters — rather than digital-only plays. Team scale remains undisclosed, though known hires include Vice President Jacob Cohen and Operating Advisor Steve Wiborg, the Co-Founder and Executive Chairman of Ampler Holdings who joined the firm and serves as a director at Rita's. Maple Park operates from two offices — Dallas, Texas and New York, New York — and has attracted a network of athlete-operators, including NBA Hall of Famer Jason Kidd, who joined Prep Network's board and serves as a firm Operating Advisor. In 2026, co-founder Andrew Lauck told Mergers & Acquisitions he expected slightly increased deal flow, particularly in sectors with resilient consumer demand and predictable cash flows. Maple Park's structural difference lies in an operator-and-athlete advisory bench uncommon among lower-middle-market buyout firms. The firm has deliberately assembled a network of sports figures and experienced multi-unit executives — naming Kidd and Wiborg publicly — to source deals and advise portfolio companies in experience-driven sectors. That architecture turns personal relationships cultivated over two decades into a repeatable origination and governance advantage.
General information
Firm type
Asset Manager
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Dallas
Corporate office
4010 Maple Avenue, Suite 500, Dallas, TX 75219, United States
Additional offices
New York, NY, United States
Principals
Andrew Lauck
Co-Founder & Managing Partner
Alex
Co-Founder
Jacob Cohen
Vice President
Steve Wiborg
Operating Advisor
Sector focus
Frequently asked questions
Who runs investment decisions at Maple Park Capital Partners?
Co-founders Andrew Lauck and Alex lead the firm's investment decisions. The firm publicly emphasizes that their nearly two-decade friendship shapes a collaborative, partnership-oriented investment committee approach, though it does not disclose the precise governance structure. Vice President Jacob Cohen supports deal execution and portfolio management (per PE Hub).
How does Maple Park source proprietary deal flow?
Maple Park leverages deep relationships with multi-unit operators and a network of athlete-advisors — including NBA Hall of Famer Jason Kidd — to identify businesses in experiential services. The firm has publicly stated its founders' long-standing industry relationships are a differentiating sourcing advantage, particularly in franchising and youth enrichment. It does not disclose a dedicated business development team.
Is Maple Park structured as a family office or a private equity firm?
Maple Park operates as a principal investment firm, not a single-family office. It deploys third-party capital through a traditional private equity model, making majority investments in service businesses. The firm's public communications consistently position it as a private equity firm with a thematic focus on durable, in-person experiences.
Does Maple Park participate in fund commitments or only direct deals?
The firm's public disclosures show only direct, control-oriented platform investments — such as Rita's Italian Ice and Prep Network — with no mention of fund commitments or limited partner roles in other managers' vehicles. Its model appears to be exclusively direct investing.
What investment stages does Maple Park typically target?
Maple Park targets majority growth investments in established, multi-unit businesses with proven unit economics. Its first platform deal, Rita's Italian Ice, was a majority growth investment, and Prep Network represented a strategic partnership to accelerate platform expansion — suggesting a focus on scaling existing operators rather than early-stage or venture investments.
Which sectors does Maple Park explicitly avoid?
The firm's stated thesis specifically favors businesses delivering in-person experiences as a hedge against automation and digital substitution. While it has not published an explicit exclusion list, its public comments suggest it avoids digital-only or AI-dependent models in favor of 'AI-proof brands' that require physical presence.
Does Maple Park maintain philanthropic structures, and how are they separated?
There is no public disclosure of a philanthropic foundation, donor-advised fund, or impact-investing vehicle associated with Maple Park Capital Partners or its named principals. The firm's communications are exclusively focused on its investment activities.
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