Asset Manager

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MapQuest

Official MapQuest website, find driving directions, maps, live traffic updates and road conditions. Find nearby businesses, restaurants and hotels. Explore!

MapQuest

Official MapQuest website, find driving directions, maps, live traffic updates and road conditions. Find nearby businesses, restaurants and hotels. Explore!

General information

Firm type

Asset Manager

Year founded

1967

Location

Region

North America

Country

United States

City

Denver

Corporate office

Denver, CO, United States

Principals

Bob Cross

Founder

Sector focus

Enterprise SoftwareMobility & Transportation

Frequently asked questions

Who owns MapQuest today?

System1, a publicly-traded digital advertising company, acquired MapQuest from Verizon Communications in 2019. System1 operates the brand and technology primarily as an advertising-supported consumer web application and developer API platform.

Is MapQuest a family office or an operating business?

MapQuest is not a family office. It is an operating technology company owned by System1. Its value comes from consumer and B2B mapping services, not from a dedicated pool of private investment capital.

What was MapQuest's peak scale?

At its height in the late 2000s, MapQuest served over 40 million monthly unique users, making it the largest digital mapping service in the world before being overtaken by Google Maps.

How does the firm fit into the current mapping landscape?

MapQuest operates as a lean, legacy challenger. It provides a consumer website and mobile app for routing, alongside an API offering for geocoding and traffic data used by developers who prioritize cost and simplicity over feature depth.

What transaction history defines the firm's ownership structure?

Three landmark transactions shape its corporate history: the $1.1 billion acquisition by AOL in 1999, the 2015 acquisition by Verizon as part of AOL, and the 2019 spinout to System1. No single family or founder maintains equity control.

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