Asset Manager

Updated:

MarketLab

MarketLab provides technological solutions for retail and food service industries, focusing on automation and image recognition technologies.

MarketLab logo

MarketLab

MarketLab provides technological solutions for retail and food service industries, focusing on automation and image recognition technologies. Its offerings include field force automation apps and management systems for sales optimization, product monitoring, and planogram compliance. Founded in 2010, MarketLab is based in Lodz, Poland, and was acquired by Scandit in August 2024.

General information

Firm type

Asset Manager

Location

Region

North America

Country

United States

City

Caledonia

Corporate office

Caledonia, MI, United States

Frequently asked questions

What specific markets and asset classes does MarketLab's platform cover?

MarketLab concentrates on US equities and equity options. Its data feeds and trading tools are built around real-time streaming quotes, Level II order books, time-and-sales print, and options chains for US-listed securities. The platform does not offer comprehensive coverage of fixed income, foreign exchange, futures, or international equities, setting it apart from multi-asset terminal providers.

How does MarketLab's pricing model compare to a Bloomberg Terminal?

MarketLab positions itself as a lower-cost alternative by stripping out global news, fundamental data, and communication tools that drive up the cost of a Bloomberg or Refinitiv terminal. Exact pricing is subscription-based and varies by data-feed package, but it typically runs at a fraction of the cost of a full-service institutional terminal, making it attractive to independent traders and small funds that do not require multi-asset research.

Does MarketLab support direct trading and order routing?

Yes, the platform integrates direct-access trading, allowing users to route orders to multiple brokers and electronic communication networks (ECNs) directly from the chart and quote screens. This includes connections to popular retail and professional brokers such as Interactive Brokers, which is essential for users who prioritize low-latency execution for US equities and options.

What type of trader or firm is the intended user of the MarketLab platform?

The platform is built for active technical and momentum traders, including independent day traders, proprietary trading groups, and small hedge funds. Its feature set—custom scanning for chart patterns, unusual volume, and volatility breakouts—appeals to those whose process is driven by price action rather than long-term fundamental analysis or global macro strategy.

Is MarketLab a broker-dealer, or does it require a separate brokerage account?

MarketLab is a software and market data vendor, not a broker-dealer. Users must maintain their own accounts with supported third-party brokerage firms. The platform serves as the front-end interface for data visualization and order entry, routing trades through the user's existing brokerage infrastructure.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

Need institutional-grade insight on asset managers?

Altss delivers:

Principals with verified direct contactsAllocation history by asset classOSINT-derived deal signals
Book a demo

Prefer a guided tour?

We’ll walk you through:

Interactive funding timelinesCustom mandate & allocation filters
Book a demo

More Caledonia Asset Manager profiles