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Mars Equity Partners
Mars Equity Partners is an investment firm founded by operators who understand the complexities of starting, growing and selling a small business.
Overview
Mars Equity Partners is an investment firm founded by operators who understand the complexities of starting, growing and selling a small business. When they invest capital, they also send in exceptional talent to help run and scale the business. They emphasize taking care of people, avoid financial engineering, and take a thoughtful, intentional approach to nurturing legacies built over years or decades.
General information
Firm type
Private Equity
Year founded
2016
Location
Region
North America
Country
United States
City
Fremont
Corporate office
Fremont, CA, United States
Sector focus
Frequently asked questions
What size of companies does Mars Equity Partners typically acquire?
The firm operates in the lower middle market, a segment generally understood to include businesses generating between $10 million and $100 million in annual revenue. Mars pursues control acquisitions, which allows it to dictate strategic direction and operational improvements post-close. Exact target revenue floors and ceilings have not been published by the firm.
Does Mars Equity Partners participate in fund commitments or only direct deals?
Mars Equity Partners is structured as a direct investor, taking controlling equity stakes in portfolio companies. There is no public evidence the firm operates as a fund-of-funds or makes passive limited-partner commitments to other private equity managers. The firm raises its own institutional funds for direct deployment.
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