Venture CapitalRIA · CRD 241794SEC-RegisteredPrivate Fund Adviser

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Matchstick Ventures

Matchstick Ventures is an SEC-registered investment adviser established in 2021. It provides investment advice to clients. The firm is registered with the SEC.

Matchstick Ventures logo

Matchstick Ventures

Matchstick Ventures is an SEC-registered investment adviser established in 2021. It provides investment advice to clients. The firm is registered with the SEC.

General information

Firm type

Venture Capital

Year founded

2015

Location

Region

North America

Country

United States

City

Minneapolis

Corporate office

Minneapolis, MN, United States

Additional offices

Boulder, CO, United States

Principals

Ryan Broshar

Co-Founder & Managing Partner

Natty Zola

Co-Founder & Managing Partner

Sector focus

Enterprise SoftwareConsumer Technology

Frequently asked questions

Who runs investment decisions at Matchstick Ventures?

Co-founders and managing partners Ryan Broshar and Natty Zola lead all investment decisions. Broshar built the Twin Cities startup ecosystem through Beta.MN and Twin Cities Startup Week, while Zola ran the Techstars Boulder accelerator after selling his company to AOL. Both are former founders who transitioned into institutional seed investing in 2015.

How does Matchstick Ventures source proprietary deal flow?

Matchstick's sourcing advantage comes from the community-organizing infrastructure that co-founders Broshar and Zola built before the fund existed — Broshar co-founded Beta.MN and Twin Cities Startup Week, and Zola was the longtime managing director of Techstars Boulder. The firm's network of 400-plus operators, mentors, and corporate partners across Colorado, Minnesota, and the Techstars ecosystem feeds a steady stream of pre-institutional referrals.

Is Matchstick Ventures a single-family office or a venture firm?

Matchstick is a venture capital firm, not a family office. It raises committed capital from limited partners and has deployed $30 million from its second fund into pre-seed and seed-stage startups, with first checks ranging from $500,000 to $1.5 million.

What geographic regions does Matchstick Ventures cover?

The firm invests exclusively in what it calls 'between the coasts' — specifically Colorado and the broader Rockies region, plus Minnesota and the broader North region. It also leverages its deep ties to the Techstars network, which extends its reach without diluting its regional focus.

Does Matchstick Ventures participate in follow-on rounds?

Yes. Matchstick reserves significant capital from each fund to reinvest in existing portfolio companies as they scale. The firm also connects founders to top-tier national co-investors for later-stage rounds, drawing on relationships built across more than a decade in the startup ecosystem.

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