Maywic Select Investments

Founder Frederic H. Mayerson serves as Chairman and Managing General Partner, with Chad Wick as co-founder. The investment team includes portfolio managers Brian Shimko and Luke Benscoter, alongside business development lead Clifford Norris. The firm emphasizes consensus among the two founders, who have collaborated for decades across business and philanthropic ventures.

Maywic sources opportunities exclusively through the personal networks of Fred Mayerson and Chad Wick—relationships built over decades of operating, investing, and board service. The firm explicitly states that the quality of the introduction is its primary filter, connecting it to founders and deal sources most other groups cannot access.

Maywic operates a hybrid model. It invests from pledge commitments by a select group of participants rather than a traditional fund structure, giving it permanent, discretionary capital. In practice, it functions like a lean, early- and growth-stage venture firm that deploys capital into consumer, wellness, and retail companies.

Fred Mayerson sat on the board of Peloton, a connection that originated through Clifford Norris, who joined Maywic after meeting Mayerson during their overlapping board tenure. Peloton remains a marquee portfolio holding and a central example of the firm's consumer-health thesis.

Maywic's public portfolio and stated criteria reveal no investments in B2B enterprise software, hard tech, fintech, or life sciences. The firm's focus is entirely on consumer-facing businesses tied to healthy living, wellness, food and beverage, and experiential retail. It has not disclosed any interest in capital-intensive or highly regulated sectors.

The seven-person team includes dedicated roles for portfolio management, business development, and back-office finance. Founder-level operating experience—Mayerson in consumer goods and real estate, Wick in banking and organizational leadership—provides portfolio companies with board-level guidance and introductions, rather than a large, operational consulting arm.

The disclosed portfolio lists only direct company investments, including Apploi, Clutter, Freshly, and Hungry Harvest. Maywic does not advertise any fund-of-funds activity or LP commitments to other venture firms. Its strategy emphasizes direct equity in early- and growth-stage consumer companies.