Updated:
McRock Capital
McRock Capital is a private equity based in Toronto, founded 2012; the Altss profile covers its classification, headquarters, registration, AUM band, and key...
McRock Capital
Since our inception in 2012, McRock has been widely recognized as the first investment firm focused exclusively on the Digital Industrial.
General information
Firm type
Private Equity
Year founded
2012
AUM
$100M–$500M (Altss estimate)
Location
Region
North America
Country
Canada
City
Toronto
Corporate office
Toronto, Canada
Principals
Whitney Rockley
Co-founder & Managing Partner
Scott MacDonald
Co-founder & Managing Partner
Mike Dawson
Partner
Ha Nguyen
Principal
Udit Bhatnagar
Principal
Mickey Mi
Associate
Pritish Sehgal
Associate
Susan Malik
CFO
Fasih Kareem
Finance Manager
Sector focus
Frequently asked questions
Who runs investment decisions at McRock Capital?
Co-founders Whitney Rockley and Scott MacDonald share managing partner authority, each holding board seats across the portfolio. Rockley chairs Samdesk and Praemo; MacDonald chairs e2ip and serves on the Landing AI and Worldsensing boards. Investment committee composition beyond the two managing partners is not publicly detailed.
Does McRock primarily back software or hardware companies?
McRock invests in software and AI companies that sit at the intersection of operational technology and analytics — firms producing industrial software, machine learning platforms for physical operations, and digital agents that work alongside engineers. Pure hardware plays without a recurring software revenue model are not central to the fund's thesis.
How does McRock source deals differently than a generalist VC?
McRock's exclusive focus on the Digital Industrial since 2012 gives the firm a concentrated network of legacy industrial operators, sensor manufacturers, and enterprise technology buyers. Co-founder Scott MacDonald previously ran venture inside a large utility, and the team includes former industrial engineers, creating a sourcing channel that reaches operational technology managers who are often bypassed by software-focused generalist funds.
Is McRock a single-family office or a traditional venture firm?
McRock is structured as a private equity and venture capital asset manager raising funds from institutional limited partners. It operates like a traditional VC firm with a dedicated thematic scope rather than a family office managing a single fortune.
What size and stage of investment does McRock typically lead?
The firm targets early-stage, seed, and growth rounds across the Digital Industrial theme. With Fund III at over $120M, McRock writes checks sized for venture rounds in industrial software and AI companies, often taking board observation seats or director roles when leading a round.
Which sectors does McRock explicitly avoid?
McRock is thematically confined to industrial software and AI. The firm has not disclosed investments in consumer internet, enterprise SaaS not tied to physical infrastructure, healthcare IT, or fintech — areas that fall outside its Digital Industrial thesis.
How has McRock's portfolio performed on exits?
McRock has generated exits through strategic acquisitions by large industrials. Notable outcomes include RuggedCom, acquired by Siemens; ThoughtTrace, acquired by Thomson Reuters; and mnubo, acquired by AspenTech — all tracked on the firm's website and confirmed in press releases.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on private equity firms?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: